Program, long

Registration, main building of Humboldt-University Berlin

Welcome Reception

Registration, main building of Humboldt-University Berlin

Opening and Welcome Address

Joachim Schwalbach, Professor of International Management,
School of Business & Economics, Humboldt-University Berlin

KeyNote Speech

"The Shifting Role of Business in Society"
Bradley K. Googins, Boston University, USA

Coffee Break

KeyNote Speech

"Dancing with the Devil: Responding to the Risk of Corporate 'Greenwash'"
Simon Longstaff, St. James Ethics Centre, Australia

Luncheon in the Paul-Löbe-Haus, bus transfer from UL6 to PLH starts at 11.30

Parallel Sessions

Session A1 - Culture
Corporate Responsibility in Different Cultures. What Does Corporate Responsibility in Different Cultures Mean and How Should Global Companies Handle the Differences?

Chair: Jürgen Wilhelm

Van V. Miller, Northern Kentucky University, USA,
Michael J. Pisani, Central Michigan University, USA
"Corporate Social Responsibility in Outsourcing: Measures of Sustainable Development"

Sanford Moskowitz, Roxanne Rabe, Saint John's University, Collegeville, MN, USA
"Ethical Convergence, Globalization, and the Multinational Corporation: Bridging the Cultural Divide Within MNEs and International Joint Ventures"

Jürgen Wilhelm, Director General German Development Service (DED), Bonn, Germany
"Significance of Corporate Social Responsibility Programmes for German Development Co-operation: Practical Experience From Asia, Africa and Latin America"

Session A2 - Labour
Corporate Responsibility, Globalization and Human Resource Management: Do Better Labour Standards Erode the Competitive Advantage of LDC?

Chair: Michael Sheehan

Marc Lavine, Boston College, Chestnut Hill, USA
"Employee Interpretation of Corporate Social Responsibility and the Influence on Individual Work Meaningfulness, Affective Commitment and Job Satisfaction"

Michael Muller-Camen, Sepideh Parsa, Mary Hartog, Adrian Henriques, Michael Hopkins, Middlesex University Business School, London, UK
"Corporate Social Responsibility and Employees"

Michael Sheehan, Emma Baker, University of Glamorgan, Pontypridd, Wales
"Workplace Bullying and Corporate Social Responsibility: Issues for Consideration"

Session A3 - Consumption
What is the Role of Consumers in the Discussion of Corporate Responsibility of Companies? Do and Will Consumers Foster CSR?

Session A4 - Partnerships/Education
Matching CC/CSR and Learning/Education Agendas - the Partnership Challenge

Chair: Holger Backhaus-Maul, University Halle-Wittenberg and CCCD, Germany

Celia Moore, IBM, Manager Corporate Community Relations, Europe, Middle East, Africa (EMEA)
"Reinventing Education"

Gabriele Bartsch, Agentur Mehrwert, Stuttgart, Germany
"Do it! Service Learning for Students. Success factors for Win-Win-Projects"

Chris Lea, International Partnership Network, Director, London, UK
"International Examples of Matching Agendas for Corporate and Educational Investment in the Community"

Comments:
Verena Mauch, Hertie School of Governance, Berlin, Germany,
René Schmidpeter, Bundesministerium für Soziale Sicherheit, Generationen und Konsumentenschutz und respACT Austria, Vienna, Austria

Session A5 - Poverty
The CR of Companies in the Light of Globalization - What Contribution do Companies Have to Make to Fight Against Poverty?

Chair: Joachim Schwalbach, Humboldt-University Berlin, Germany

Christina Gradl, London School of Economics, London, UK
"Poverty, Capability and Market Inclusion - How and When Selling to the Poor is Good for the Poor"

Martin Herrndorf, Michael Kuhndt, UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP), Wuppertal, Germany
"Human Development Through the Market: What Sustainable Consumption and Production can mean for Business at the Base of the Pyramid"

John Weiser, Brody Weiser Burns, Branford, CT, USA
"Part of the Solution: Leveraging Business and Markets for Low Income Individuals"

Session A6 - Cases
Different Facets of Sustainable Strategies - How Companies Act to be Responsible

Chair: Dieter Heuskel

Ulrich Lissek, Deutsche Telekom, Germany
"Responsibility for Tomorrow - Corporate Responsibility at Deutsche Telekom AG"

Elfriede Buben, Philip Morris GmbH, Munich, Germany
"Corporate Social Responsibility of a Tobacco Company - Possible?"

Dieter Heuskel, Boston Consulting Group, Germany
"Building Bridges - The Idea of Corporate Social Responsibility at BCG"

Session A7 - Partnerships
The Role of NGOs and Supranational Organisations in Global Governance - Do we Need (More) Strong Supranational Organisations? What Are the Challenges of Partnerships Between Companies and NGOs/Supranational Organisations?

Chair: Peter Kromminga

Dorothea Baur, Institut für Wirtschaftsethik der Universität St. Gallen, Switzerland
"NGOs as Legitimate Representatives of Civil Society - What Makes NGOs "Organized Citizens"?"

Michael Anthony, Allianz SE, Germany
"The Win-win of Partnerships: How Allianz, Care and GTZ Provide Safety-nets for the Poor Through Microinsurance"

Felix Dresewski, UPJ, Berlin, Germany,
Peter Kromminga, UPJ-Director and Member of the Expert Group "Mainstreaming CSR amongst SMEs" of the European Commission
"Mainstreaming CSR Amongst Medium Sized Companies"

Coffee Break

Parallel Sessions

Session B1 - Culture
Corporate Responsibility in Different Cultures. What Does Corporate Responsibility in Different Cultures Mean and How Should Global Companies Handle the Differences?

Chair: Katherine Vincent

Liesl Riddle, Valentina Marano, George Washington University, Washington DC, USA
"Business Social Responsibility as an Informal Institution: The Case of Egypt"

Priscilla R. Reis, Idaho State University, Pocatello, ID, USA
"Management Control Systems, International Cultures and CSR: An Operational Framework for Effective Integration"

Coleen Vogel (BMW Chair of Sustainability),
Katherine Vincent (Researcher), ReVAMP Research Group, University of the Witwatersrand, South Africa
"Minding or Muddying the Gap? - the Role of Corporate Social Responsibility in Environmental Change in Southern Africa?"

Session B2 - Labour
Corporate Responsibility, Globalization and Human Resource Management

Chair: Florian Nehm

Isabell Schömann, European Trade Union Institute (ETUI), Brussels, Belgium
"The significance of the CSR movement for Trade Unions and the role Trade Unions could play to further CSR"

David Kossen, Accenture Foundation, Germany
"Volunteering at Accenture-Stiftung - A New Trend: Working More for Less?"

Florian Nehm, Axel Springer AG, Berlin, Germany
"A Real Life Project: Value Chain Cooperation as a Performance Challenge"

Session B3 - Consumption
What is the Role of Consumers in the Discussion of Corporate Responsibility of Companies? Do and Will Consumers Foster CSR? How Companies React to Consumer Demands?

Chair: Timothy Devinney, Australian Graduate School of Management, Australia

Christian Conrad, GoodBrand & Co, Germany
"Cause Related Marketing: Doing Good Sells and Creates Brand Value - The GoodBrand 2006 survey on CRM in Germany "

Gerd Harzer, KraftFoods Deutschland GmbH, Germany
"Corporate Responsibility - A Food Industry Perspective"

Lucia Reisch, Suzanne C. Beckmann, Copenhagen Business School/ ICM, Frederiksberg, Denmark
"CSR Consumer Information: Are Emotionalized Messages the Solution?"

Session B4 - Measure
Measurement of CSR - Does it Make Sense and is it Possible? Is Economic Reasoning the Key to CSR?

Chair: Oliver Salzmann

Tobias Hahn, Andrea Liesen, IZT - Institute for Futures Studies and Technology Assessment, Germany,
Frank Figge, Ralf Barkemeyer, University of St Andrews, Scotland & Sustainable Development Research Centre,UK
"The Creation of Sustainable Value by European Companies - A Monetary Rating of the Efficient and Responsible Use of Environmental Resources of 65 European Companies"

Manuela Weber, Centre for Sustainability Management (CSM), University of Lüneburg, Germany
"CSR Value Added: Measuring the Business Impact of CSR"

Oliver Salzmann, Ulrich Steger, Aileen Ionescu-Somers, International Institute for Management Development (IMD), Lausanne, Switzerland,
"The Business Case for Corporate Sustainability - Why and How Companies (Fail to) Quantify it"

Session B5 - Standards/Regulation
The Role of Governments and Supranational Organizations Concerning Corporate Responsibility. What Should be Preferred: a Learning Approach or a Regulatory Approach?

Chair: Matthias Stausberg

Jana Gebauer, Institut für Ökologische Wirtschaftsforschung (IOEW), Germany,
Thomas Beschorner, McGill University, Canada,
Martin Müller, University of Oldenburg, Germany
"Social Standards: Functioning and Conditions Toward an Active Ethical Involvement of Businesses in Developing Countries"

John Betton, University of Wisconsin-La Crosse, La Crosse, USA
"Redefining Global Responsibility: The impact of the Alien Tort Claims Act on Redefining Responsibility for Human Rights Violations"

Zoltan Antal-Mokos, European School of Management and Technology, Berlin, Germany,
Laszlo Radacsi, Hungarian Academy of Sciences, Hungary
"Why Should I Care? - Voluntary CSR in Weak Institutional Context"

Matthias Stausberg, Global Compact Office, United Nations, New York City, USA
"It's All in the Mix: The Complementary Nature of Voluntary and Regulatory Approaches to CSR"

Session B6 - Corruption
The Consequences of Corruption. How to Avoid Corruption and Fraud?

Chair: Eric Carter

Peter Wieland, Det Norske Veritas (DNV), Oslo, Norway,
Veronica Morino, Nigel Iyer, HIBIS Scandinavia, Oslo, Norway,
Knut Anderssen, Det Norske Veritas, Oslo, Norway
"Measuring Resistance to Fraud and Corruption"

Carolin Welzel, Bertelsmann Foundation, Gütersloh, Germany
"CSR as an Anti-corruption Strategy: The Example of China"

Eric Carter, Mark Meckler, University of Portland, Portland, USA,
"To Bribe or Not To Bribe: Ethics, Culture and the Foreign Corrupt Practices Act"

Dinner Reception

Welcoming Speech: Karin Schubert, Mayor of Berlin
Dinner Speech: Jürgen Wilhelm, Director General German Development Service (DED)

KeyNote Speeches

"Does it Pay to be a Good Citizen? A Market Based View"
C. B. Bhattacharya, Boston University, Boston, USA

"Managing for Stakeholders: Making CSR work"
R. Edward Freeman, University of Virginia, USA

Coffee Break

Executive Panel Discussion

"Companies' Responsibilities in the Age of Globalization"

Moderation: Michael Backfisch, Deputy Editor in Chief, Handelsblatt

Manfred Krüper, Member of the Board E.ON, Germany

Frank A. Dassler, General Counsel, adidas Group, Herzogenaurach, Germany

Frank Trümper, Common Purpose, Frankfurt, Germany

Dirk Matten, Director Centre for Research into Sustainability (CRIS), School of Management, Royal Holloway, University of London, UK

Luncheon in the Paul-Löbe-Haus, bus transfer from UL6 to PLH starts at 12.00

Parallel Sessions

Session C1 - Culture
Corporate Responsibility in Different Cultures. What Does Corporate Responsibility in Different Cultures Mean and How Should Global Companies Handle the Differences?

Chair: Taposh Ghoshal

James Van Alstine, London School of Economics, Department of Geography and Environment, London, United Kingdom
"Institutions for the Environmental Governance of Corporations: the Evolution of Corporate Environmentalism in South Africa"

Asyraf Wajdi Dusuki, International Islamic University Malaysia, Kuala Lumpur, Malaysia
"Stakeholders' Perception of Corporate Social Responsibility and its Implications for Islamic Banking Business in Malaysia"

Taposh Ghoshal, Management Training Institute, Steel Authority of India Limited, India
"Social Sensitivity and its Impact: Lessons from a Corporate Mission"

Session C2 - Labour
Corporate Responsibility, Globalization and Human Resource Management: Corporate Volunteering - Opportunities and Challenges

Chair: David Kossen

Kai von Bargen, Silke Brauers, Henkel KGaA, Germany
"Make an Impact on Tomorrow: International Roll-Out of the Corporate-Volunteering-Concept 'MIT' in the Henkel Group"

Susan Houghton, Joan Gabel, Georgia State University, USA
"Connecting Two Faces of Corporate Social Responsibility: Does Employee Volunteerism in the Community Improve Compliance Behavior Within the Organization?"

David Kossen, Accenture Foundation, Germany
"Volunteering at Accenture-Stiftung - A New Trend: Working More for Less?"

Session C3 - SRI
Significance of Social Responsible Investment. Do the Criteria of SRI-Funds Really Reflect Social Responsibility?

Chair: Philippe Bélanger

Mercedes Galan-Ladero, Universidad de Extremadura, Spain
"Corporate Social Responsibility in the Financial Sector. An Analysis of the Situation in Spain"

Alan Muller, University of Amsterdam Business School, Amsterdam, Netherlands,
Roman Kraeussl, Free University Amsterdam, The Netherlands,
"Do Markets Love Misery? Stock Prices and Corporate Disaster Response"

Philippe Bélanger, Chaire en Éthique des Affaires, Université de Montréal, Montreal, Canada
"The Social and Environmental Responsibilities of Pension Funds in a Globalized World"

Session C4 - Regulations/Standards
The Role of Governments and Supranational Organizations Concerning CR. What Should be Preferred: a Learning Approach or a Regulatory Approach?

Chair: Ralf Barkemeyer

Reiner Hager, DIN Deutsches Institut für Normung e. V., Berlin, Germany
"The International Standard ISO 26000 'Guidance on Social Responsibility' - a Trend-Setting Project for ISO and the World?"

Johan Sandström, Sven Helin, Business Studies (ESI), Örebro University, Sweden,
Tommy Jensen, Lancaster University, UK
"Actor-Network Theory and the Study of Corporate Codes of Ethics"

Ralf Barkemeyer, University of St Andrews, School of Management, St Andrews, Fife Scotland, UK
"CSR and Development - Evidence From the UN Global Compact"

Session C5 - Theory
Ethical Behaviour of MNE - Different Perspectives

Chair: Dirk Matten

Ruth Aguilera, University of Illinois at Urbana-Champaign, Champaign, USA,
Deborah Rupp, Jyoti Ganapathi, Cynthia Williams, University of Illinois, College of Law, USA,
"Justice and CSR: A Social Exchange Model"

Julia Steets, Global Public Policy Institute (GPPi), Humboldt University Berlin, Germany
Thomas Weihe
"Why Do Companies Engage in CSR: A Historical Perspective"

Dirk Matten, Royal Holloway, University of London, UK,
Andy Crane, Jeremy Moon, University, Nottingham, UK
"Corporations and Citizenship: From Unitary to Multiple Perspectives in Global Business-Society Relations"

Session C6 - Cases
How Companies Respond to Diverse Stakeholder Expectations

Chair: Rupert C. Wilcox-Baker

Deniz Tura, Royal Holloway, University of London, UK
"A Line with Responsibilities; Analysis of the Regional Sustainability Development Program of BP in the Baku-Tbilisi-Ceyhan Pipeline"

Jürgen W. Cuno, Deutsche BP AG, Berlin, Germany
"Code of Conduct and Transparency"

Rupert C. Wilcox-Baker, Head of Communications, International Nuclear Services, British Nuclear Group , UK
"Balancing security with open and transparent engagement in a post 9/11 world"

Session C7 - Stakeholder
Stakeholder-Management - How Companies Deal With Their Stakeholders

Chair: Oliver Salzmann

Dietlind Freiberg, Linde AG, Wiesbaden, Germany
"Multinational Stakeholder Dialogue in the B2B Industry"

Lothar Rieth, Darmstadt University of Technology, Germany
Melanie Zimmer, Peace Research Institute Frankfurt (PRIF), Germany
"Multistakeholder Initiatives and Corporate Responsibility - Potential and Limits of PPPs"

Oliver Salzmann, Fabian Baptist, Ulrich Steger, Aileen Ionescu-Somers, Wolfgang Amann, IMD - International Institute for Management Development, Forum for Corporate Sustainability Management (CSM), Lausanne, Switzerland
"Stakeholders and Their Approach to Corporate Sustainability - A View Beyond the Usual Hype"

Coffee Break

Parallel Sessions

Session D1 - Business Case
The Link Between CSR and Company Performance - The Business Case

Chair: Pepe Chang

Markus Eberl, Ludwig-Maximilians-Universität Munich, Munich School of Management, Institute for Market-Based Management (IMM), Munich, Germany
"CSR as Perceived by a Company's Stakeholders and its Impact on Corporate Reputation - A Multi-Stakeholder Study in Germany's Mobile Communications Industry"

Stelios Zyglidopoulos, Andreas Georgiadis, University of Cambridge, Cambridge, UK
"The Impact of Media Visibility on the Corporate Social Performance - Corporate Financial Performance Relationship"

Patricia Kelley, Ufuk Ince, University of Washington, Bothell, WA, USA
Pepe Chang, University of Utah, Salt Lake City, USA
"Understanding the Link Between Corporate Social Performance and Corporate Financial Performance: An Empirical Study"

Session D2 - Strategy
How to do CSR Strategically?

Chair: Jan Jonker

Kofi Afriyie, Kean University, Union, USA
"Corporate Social Responsibility in Resource-Based Foreign Direct Investment: Theoretical Analysis and Evidence from Selected Developing Economies"

Simon Bentley Brooks, The University of Glamorgan Business School,
Pontypridd, UK
"Corporate Social Responsibility: An Intra-Firm Model of Progression"

Michel van Pijkeren, Jan Jonker, Radboud University Nijmegen, Arnhem, The Netherlands
"Emerging Strategies for Corporate Social Responsibility"

Session D3 - Business Networks
Better Together: The Impact of Business Networks on Corporate Citizenship

Chair: Frank W. Heuberger, CCCD, Berlin, Germany

Bradley K. Googins, Center for Corporate Citizenship at Boston College, USA

David Halley, Business in the Community, UK

Michael Bürsch, MdB, Deutscher Bundestag, Berlin, Germany

Session D4 - Communication
Reputation and Corporate Responsibility. How Should Companies Communicate CSR?

Chair: Petra Kinzl

Thomas Wimmer, Brunswick Group, Berlin, Germany
"CSR Communications. Lost in 'Corporate Speak'?"

John Peloza, Simon Fraser University, Canada,
Michael Merz, Qimei Chen, University of Hawaii, USA
"Using Corporate Philanthropy to Build the Reputation of Global Firms"

Petra Kinzl, betapharm GmbH, Augsburg, Germany
"Success Factors of Credible CSR-Communication"

Session D5 - Corporate Governance
The Role of Corporate Responsibility in Different Corporate Governance Systems

  Chair: Joachim Schwalbach

Maria Aluchna, Warsaw School of Economics, Warsaw, Poland
"Does Corporate Governance Matter? Best Practice in Poland"

Robin Matthews, Kingston University Business School London, UK
JM Keynes, Moscow School of Social and Economic Sciences, Russia,
Alexander Poltavtsev, International Finance Corporation,
"A Game Theory Approach to Corporate Governance: Applications to the Russian Banking System"

Joachim Schwalbach, Anja Schwerk, Humboldt-University Berlin, Germany
"The Link Between CSR and Corporate Governance"

Session D6 - Leader
The role of Leaders, Entrepreneurs and Managers for CSR Strategies

Chair: Rainhart Lang

Nora Karassavidou, Niki Glaveli, Aristotle University of Thessaloniki, Greece
"Social Responsible Future Leaders: Is There any Road Map?"

Matthew Gitsham, Ashridge Business School, Herts, United Kingdom
"What Makes a Responsible Leader? The Evolving Agenda for Management Education for Corporate Responsibility"

Rainhart Lang, Chemnitz University of Technology, Chemnitz, Germany
"Corporate Social Values in Entrepreneurial and Managerial Led Companies in Transforming Societies"

Farewell Drinks