Parallel Sessions

Wednesday, October 8, 2014 - 14:00 to 15:30

  • Session A1 - Evolution of Corporate Reporting
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    Session A1 - Evolution of Corporate Reporting

    The past four years have seen a rapid acceleration in the movement to extend corporate reporting beyond financial reporting. The International Integrated Reporting Council (IIRC) was formed in 2010 and the Sustainability Accounting Standards Board (SASB) in 2011. The Global Reporting Initiative (GRI) released its G4 Guidelines in 2013, the same year the Climate Disclosure Standards Board (CDSB) updated its Reporting Framework and announced plans to expand the scope of its Framework to include other natural resources. Other important events include the launch of the UN-sponsored Sustainable Stock Exchange Initiative (SSSE) in 2009 and the Corporate Sustainability Reporting Coalition (CSRC), sponsored by Aviva Investors, in 2011. In April 2014 the EU passed legislation for a new accounting directive that requires ESG reporting for all companies with more than 500 employees, some 6,000 companies. This session will discuss the current state and future trends of corporate reporting based on the views of people very much involved in these initiatives.


    Carol Adams

    Professor of Accounting
    Durham University Business School

    Carol Adams’ work is concerned with the role of accounting and reporting in the relationships between business, society and the environment. For over two decades she has sought to advance practice and policy with respect to integrating sustainability considerations into organisations through applied research, leadership, standard setting, advisory work and educating the next generation of business leaders.

    More details about Carol and her work are at

    Carol is Professor of Accounting at Durham University Business School in the UK. A number of her articles in academic journals of international standing are ranked in the top 20 most cited articles in the journal in which they are published and her work has been in the news. She is founding editor of the Sustainability Accounting, Management and Policy Journal.

    Elaine Cohen

    Founder & Author
    Beyond Business

    Elaine is an expert voice in the field of CSR, sustainability strategy and reporting and the CSR interface with Human Resources Management. She is the author of three books on sustainable practice and reporting, including the first ever book on CSR and Human Resources (CSR for HR: A necessary partnership for advancing responsible business practices, Greenleaf, 2010). Elaine writes regularly for her CSR Reporting blog and other publications, and is a frequent chair and speaker at sustainability conferences. As the founder manager of Beyond Business Ltd (, Elaine supports many clients around the globe and has worked on more than 45 client reports in the past few years. Elaine gained over 20 years of business experience in executive positions with Procter & Gamble and Unilever prior to founding Beyond Business Ltd in 2005. Elaine was selected as one of the 100 Top Thought Leaders in Trustworthy Business Behavior in 2014 and tweets as @elainecohen.

    Robert Eccles - Harvard Business School and representing IIRC - International Integrated Reporting Council and SASB - Sustainability Accounting Standard Board, Professor of Management Practice

    Robert Eccles

    Professor of Management Practice
    Harvard Business School and representing IIRC - International Integrated Reporting Council and SASB - Sustainability Accounting Standard Board

    Robert G. Eccles first joined the Harvard Business School in 1979 and received tenure in 1989. He left in 1993 to work in the private sector and rejoined the faculty in 2007. Right after receiving tenure, Professor Eccles started doing research on corporate reporting, a topic which remains of great interest to him from a research, managerial practice, and public policy perspective.

    He has written three books on this subject, The ValueReporting Revolution: Moving Beyond the Earnings Game (with Robert H. Herz, E. Mary Keegan and David M. H. Phillips), Building Public Trust: The Future of Corporate Reporting (with Samuel A. DiPiazza Jr.), and One Report: Integrated Reporting for a Sustainable Strategy (with Michael P. Krzus), which is the first book on this subject.

    He is a member of the International Integrated Reporting Council and the founding Chairman of the Sustainability Accounting Standards Board (SASB). Dr. Eccles is the co-founder, with Professor George Serafeim of Harvard Business School, of the Innovating for Sustainability social movement, and a member of the Advisory Board of the Institute for Sustainable Value Creation.

    Selected Publications

    • Eccles, Robert G., and George Serafeim. "Companies and Investors Should See More of Each Other." (July 23, 2012).
    • Eccles, Robert G., and George Serafeim. "A Tale of Two Stories: Sustainability and the Quarterly Earnings Call." Journal of Applied Corporate Finance 25, no. 3 (Summer 2013): 66–77.

    Source & detailed bio

    Sonia Favaretto

    Managing Director
    BM&FBOVESPA S.A. - Securities, Commodities & Futures Exchange, Sao Paulo

    Sonia Favaretto is BM&FBOVESPA Managing Director, Press and Sustainability, Head of Instituto BM&FBOVESPA, and Chair of the Board of ISE, the BM&FBOVESPA Corporate Sustainability Index. A print and broadcast journalist with a post-graduate degree in Business Communications, Ms. Favaretto is also a member of the GRI Stakeholder Council, Chair of GRI Focal Point Brazil’s Advisory Board, and a member of the Advisory Boards of FGV's Businesses for the Climate Program (EPC) and CDP Latin America. She has over 20 years of experience in Communications and Social Responsibility and Sustainability, having served as Head of Fundação BankBoston, Head of Sustainability & Institutional Communication at Banco Itaú, and Director of Social Responsibility & Sustainability at the Brazilian Federation of Banks (FEBRABAN).

    Thorsten Pinkepank

    Director Corporate Sustainability Relations

    Thorsten Pinkepank is Director Corporate Sustainability Relations at BASF.

    After completing his education in business administration and studying political science, mass-communication and psychology, he helped in establishing a political and business consulting institute. There he developed and moderated projects on sustainability issues on national and local levels for business and politics. In 2002, he moved to BASF and has held various positions in political communications.

    He then headed the HR advocacy and communications unit before taking over responsibility for BASF's Corporate Sustainability Relations. He is engaged in the steering bodies of several sustainability networks, e.g. the steering committees of econsense and of the German Global Compact Network (DGCN). He is Member of the Board of CSR Europe and Member of the Stakeholder Council of the Global Reporting Initiative (GRI).

    Daniel Schmid, SAP

    Daniel Schmid

    Chief Sustainability Officer
    SAP SE

    Daniel Schmid started his career in 1992 as a consultant at Kiefer & Veittinger, a CRM company that was acquired by SAP in 1997. In 1996 Schmid became Business Unit Manager, followed by his role as Consulting Director at SAP Labs Mannheim in 1998. In 1999 Schmid took on the responsibility for SAP CRM Consulting. As Vice President, he managed the integration of SAP CRM Consulting into SAP Germany and continued to lead the CRM Consulting Division. From 2004, Schmid held various senior management positions within SAP Consulting across Europe, the Middle East and Africa. From 2009, Schmid headed up Sustainability Operations. In June 2014 Schmid assumed the role as Chief Sustainability Officer and is globally responsible for sustainability at SAP. He is a member of the steering committee of econsense, a forum for sustainable development of German business.

    Schmid holds a degree in industrial engineering from the University of Kaiserslautern, Germany.

    Birgit Spiesshofer

    Attorney at Law

    Dr. Birgit Spiesshofer M. C. J. (New York), Attorney at Law, has been an Of Counsel at Dentons – Salans FMC SNR Denton Europe LLP since 1 April 2010. Between 1993 and 31 March 2010 she worked at Hengeler Mueller, since July 1995 as a partner. She started her career in 1989 at Feddersen Laule (today White & Case), in 1990 she worked as a foreign associate at Kaye Scholer Fierman Hays & Handler in Washington D. C.

    She established “Gaemo Group – Corporate Responsibility International“ in June 2009. She is Chair of the CSR Committee of the Council of Bars and Law Societies of Europe (CCBE), a member of the Constitutional Law Committee and of the Human Rights Committee of the German Lawyers Association and she was Co-Chair of the CSR Committee of the International Bar Association. She is a member of the Advisory Council of Generali Zukunftsfonds.

    She was educated at New York University School of Law (M. C. J., 1989-1990), Universities of Heidelberg (Ph. D. (Dr. jur.), 1988, Tuebingen and Freiburg, and Trainee (Referendar) i. a. at the European Commission.

  • Session A2 - Responsibility: What does it mean? Who is responsible and for what?
    Room 2091
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    Session A2 - Responsibility: What does it mean? Who is responsible and for what?


    Ludger Heidbrink

    Professor of Practical Philosophy
    University of Kiel

    Employment Record

    Since 2012
    Full Professor of Practical Philosophy, Christian-Albrechts-University of Kiel

    Associate Professor of Corporate Responsibility & Citizenship, University of Witten-Herdecke

    Director of the Center for Responsibility Research, Kulturwissenschaftliches Institut Essen (Institute for Advanced Study in the Humanities)

    Head of the Research Group “Cultures of Responsibility", Kulturwissenschaftliches Institut Essen (Institute for Advanced Study in the Humanities)

    Research Assistant and Lecturer in Philosophy, Universities of Kiel, Hamburg, Rostock, Lüneburg

    Further Academic Affiliations

    Guest Professor of Corporate Responsibility, University of Witten-Herdecke

    Senior Fellow, Kulturwissenschaftliches Institut Essen (Institute for Advanced Study in the Humanities)

    Sandra Waddock - Boston College, Carroll School of Management

    Sandra Waddock

    Galligan Chair of Strategy / Professor of Management
    Carroll School Scholar of Corporate Responsibility / Boston College’s Carroll School of Management
    Keynote on: “Stewardship: Taking Responsibility for the Future”

    Member of the Scientific Committee

    Sandra Waddock is Galligan Chair of Strategy, Carroll School Scholar of Corporate Responsibility, and Professor of Management at Boston College's Carroll School of Management.

    She has published more than 100 papers and eleven books, and received the 2014 Lifetime Achievement Award in Collaboration Research (CSSI Symposium and Partnership Resource Center, Erasmus U.), 2011 David L. Bradford Outstanding Educator Award (Organizational Behavior Teaching Society), 2005 Faculty Pioneer Award for External Impact (Aspen Institute), and the 2004 Sumner Marcus Award for Distinguished Service (Social Issues in Management, Academy of Management).

    Current research interests are stewardship of the future, corporate responsibility, the problem of growth, wisdom, system change, management education, and intellectual shamans. Her forthcoming book is Intellectual Shamans (Cambridge, in press 2015).

    Other recent books include: Building the Responsible Enterprise with Andreas Rasche (2012), SEE Change: Making the Transition to a Sustainable Enterprise Economy with Malcolm McIntosh (2011), and The Difference Makers (2008, SIM Best Book Award, 2011).

    Christof Miska

    Assistant Professor at the Institute for International Business
    WU Vienna University of Economics and Business

    “Conceptualizing the Global Dimension of Responsible Leadership”

    Christof Miska, Mark E. Mendenhall, Günter K. Stahl

    We aim to define the global dimension of responsible leadership which is important because businesses leaders are increasingly expected to assume responsibility for pressing societal and environmental issues on a global scale including poverty and global warming. However, extant research in the field has not yet clearly addressed the global component of the responsible leadership construct. Based on a review of extant literature we aim to define the construct with a particular focus on its global dimension.

    Xavier Pavie

    ESSEC Business School - Institute for Strategic Innovation & Services

    “Responsibility as part of Innovation”

    Xavier Pavie

    The presentation deals with responsibility as part of innovation. Innovation gives birth to development for the organizations by nature. In an economic context always more global, innovation can only be at the core of any strategy. At the same time, the race for innovation in the world today raises new questions. These questions stem most of the time from the impossibility to forecast the result of the innovations: will it be successful or not? More exactly the questions innovation raise are also about its consequences on all the society, and not only on the economics. The consequences of innovation can stretch to the environment, to the society and to social topics. They are to be placed under the innovator’s yoke as well. Thus the particularities of the responsible-innovation have to take into account these important questions and to be articulated according to different topics. Responsible-innovation should indeed help to answer the problematic raised by the innovation.

    Günter K. Stahl

    Professor of International Management
    Vienna University of Economics and Business

    “Antecedents of Responsible Leader Behavior: A Research Synthesis and Framework”

    Günter Stahl, Mary Sully de Luque

    The goal of this paper is to review and synthesize research on responsible leader behavior and propose a unifying framework for explaining managers’ propensity to engage in socially responsible behavior. We define socially responsible leader behavior as the decisions and actions taken by leaders both to enhance societal well-being and to avoid harmful consequences for society (Crilly et al., 2008). These dual goals correspond with two major themes in the CSR and sustainability literatures, namely concerns about businesses’ detrimental impacts on society (avoiding ‘negatives’), and the goal of contributing to society (creating ‘positives’). The basic premise of our framework is that while individual-level factors are critically important to consider, they must be integrated in a multilevel perspective that takes into account the profound impact of situational, organizational, institutional and supranational influences on responsible leader behavior. The proposed framework models the linkages between individual and contextual factors and describes the mechanisms by which these factors may affect responsible leader behavior. We propose that a key contextual variable, situational strength, will moderate the relationship between individual-level factors and leader’s propensity to engage in responsible behavior. In addition to providing directions for future research on responsible leader behavior, this paper has a number of implications for practice, specifically for how to select, train, and develop socially responsible leaders.

  • Session A3 - Innovating for Creating Shared Value
    Room 2093
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    Session A3 - Innovating for Creating Shared Value


    Gregory Jackson

    Professor of Management
    Free University Berlin

    Gregory Jackson is Professor of Management of the Freie Universität Berlin and International Research Fellow of the Oxford University Centre for Corporate Reputation. His research examines how corporate governance and corporate social responsibility is influenced by diverse organizational and institutional contexts. Much of his work utilizes cross-national comparison to better understand the regulatory and other societal influences on the corporation, particularly using the cases of Germany, Japan, the UK and USA. His approach is inspired by the perspective of institutional theory and seeks to foster interdisciplinary dialogue between organizational analysis, economic sociology, and comparative political economy. His current projects examine the relationship of corporate governance and inequality, the issue of short-termism, and the dynamics of corporate social responsibility and irresponsible actions. Across these projects, his empirical work applies set theoretical methods and qualitative comparative analysis (QCA) to understanding organizational and institutional configurations.

    Professor Jackson received his PhD in Sociology for Columbia University in 2002. He previously held positions at the Research Institute of Economy, Trade and Industry in Tokyo, Japan (2002-2004), King’s College London (2004-2008) and University of Bath (2008-2010). His research has been published widely in leading journals, including Academy of Management Review, Organization Science, and Journal of International Business Studies. He is an editor of British Journal of Industrial Relations and currently serves as Chief Editor of the Socio-Economic Review.

    Linda Friedemann, Leibniz University Hannover

    Linda Friedemann

    PhD Candidate
    Leibniz University Hannover

    “Co-Creation of Shared Value across Sectors – Barriers and Promoters”

    Linda Friedemann, Christina Weber

    In respond to the rising demand of corporations to actively engage in the creation of sustainable solutions for complex global challenges, firms try to find new ways to simultaneously create economic and social value. The collaboration with partners from the public and civil sector gains importance in search for the creation of such shared value. Analyzing a European dataset of 300 cross-sector collaborations we try to identify the crucial factors that foster or hinder shared value creation.

    As a new path of Corporate Social Responsibility corporations collaborate with partners from the public and civil sector with the purpose to jointly co-create a shared value of economic and social benefit. Up to now, little empirical work can be found in this new field. Analyzing a European dataset of 300 cross-sector collaborations the authors aim to identify the crucial factors that foster or hinder shared value creation.

    A new path of corporate’s sustainability engagement is to find ways to simultaneously create economic and social value. As a respond to this, Corporations try to find ways to simultaneously create economic and social value.

    Nina Marsh

    Research Fellow, Head of Internal Audit
    University of Bonn, Humboldt-Foundation

    “Organisational Ecology: Towards Multiple Shared Value Creation for Sustainability”

    Nina Marsh, Jan Jonker, Linda O’Riordan

    Organisations comprise a key part in almost every aspect of society and individual lives in their inclusive approach to organising value creation. However, since approaches in which individual organisations address Corporate Responsibility (CR) and Sustainable Development (SD) appear to be limited in design, scope and their contribution to sustainable value creation, we propose an approach to value creation that goes beyond the boundaries of the individual organisation. This approach is based on the principles of multiple, shared, and collective value creation and implies revising the conventional logic of value creation by inducing a transition from individual competition towards an ‘ecology’ based on collaboration as the new competitive advantage.

    We call this collaborative approach, which enables multiple shared value creation both within and between organisations and their various constituents, an ‘organisational ecology for sustainability’. Exploring how an ‘organisational ecology for sustainability’ is organised by identifying the characteristics and conditions under which this notion between multiple actors emerges, is the subject Nina Marsh studies under the supervision of Prof. Dr. Jonker and Prof. Dr. O’Riordan in her PhD dissertation based on the preliminary ideas presented in this paper.

    Laura Spence

    Professor of Business Ethics
    Royal Holloway, University of London

    “Contesting the Value of Creating Shared Value”

    Andrew Crane, Guido Palazzo, Laura J. Spence, Dirk Matten

    This article (see: California Management Review, Vol.56, No.2, 2014) critiques Porter and Kramer’s concept of creating shared value. The strengths of the idea are highlighted in terms of its popularity among practitioner and academic audiences, its connecting of strategy and social goals, and its systematizing of some previously underdeveloped, disconnected areas of research and practice. However, the concept suffers from some serious shortcomings, namely: it is unoriginal; it ignores the tensions inherent to responsible business activity; it is naïve about business compliance; and it is based on a shallow conception of the corporation’s role in society. [Michael Porter and Mark Kramer were invited to respond to this article. Their commentary follows along with a reply by Crane and his co-authors.]

    Anke Sterzing

    Post Doctorial Researcher
    Leibniz University Hannover

    “Co-Creation of Shared Value across Sectors – Barriers and Promoters”

    Linda Friedemann, Christina Weber

    In respond to the rising demand of corporations to actively engage in the creation of sustainable solutions for complex global challenges, firms try to find new ways to simultaneously create economic and social value. The collaboration with partners from the public and civil sector gains importance in search for the creation of such shared value. Analyzing a European dataset of 300 cross-sector collaborations we try to identify the crucial factors that foster or hinder shared value creation.

    As a new path of Corporate Social Responsibility corporations collaborate with partners from the public and civil sector with the purpose to jointly co-create a shared value of economic and social benefit. Up to now, little empirical work can be found in this new field. Analyzing a European dataset of 300 cross-sector collaborations the authors aim to identify the crucial factors that foster or hinder shared value creation.

    A new path of corporate’s sustainability engagement is to find ways to simultaneously create economic and social value.

    As a respond to their Corporations try to find ways to simultaneously create economic and social value

  • Session A4 - Towards Sustainable Cacao: Mapping progress and challenges along the supply chain. A view from civil society, industry, retail and certifiers.
    Room 2094
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    Session A4 - Towards Sustainable Cacao: Mapping progress and challenges along the supply chain. A view from civil society, industry, retail and certifiers.

    Over ninety per cent of cocoa worldwide is farmed by smallholders. Cocoa is often the only source of income. Most cocoa farmers and their families still live below the poverty line. As a result, more and more farmers are switching to other crops or are giving up altogether. Many companies therefore already assist cocoa farmers through a range of activities as diverse as the delivery of training and provision of fertilizers and planting material. Bringing expert speakers from civil society, chocolate companies, retail and standard setting organizations together, this parallel session on cocoa tackles the most important issues in cocoa production to date: empowering cocoa producers, eradicating child labor, driving for organizational development and market integration as well as gender equality.


    Anna-Maria Schneider

    Federal Ministry for Economic Cooperation and Development (BMZ)

    Ludger Breloh

    Head of Department “Strategic Purchasing”

    Dr. Ludger Breloh, born in 1957, trained practical farmer with a degree in agricultural economics. After earning his doctorate at the University of Kiel (Germany), he spent 3 years as a government advisor at the Ministry of Agriculture of Ecuador in Quito. In 1988 he founded a trading company for ecologically-produced fruits and vegetables, along with an operation for the ecological cultivation of vegetables. At the end of 1995 he sold both companies to the Pfeiffer&Langen Group in Cologne. From 1996 to 2007 he worked as a consultant to REWE Zentral AG in Cologne, among other things in the setting up and development of ecological private labels. Since January 2008 he has been leader of the Division for Strategic Purchasing / Green Products (since July 2013: Quality Management / Green Products) at REWE Group, where he is responsible, among other things, for the development of sustainable product ranges

    Friedel Hütz-Adams

    Senior Researcher

    Friedel Hütz-Adams is working as a researcher at SUEWIND-Institute since 1993. He published various studies on different aspects of the value chain of cocoa and organized conferences to discuss how to get all German stakeholders of the cocoa and chocolate business involved in the challenge to improve the sustainability of cocoa production.

    He is engaged in VOICE, a network of European NGOs and unions working on cocoa. Additionally he is – in close cooperation with the Jacobs Foundation – active in the German Initiative on Sustainable Cocoa (GISCO), an initiative of Companies, NGOs, unions, research institutions and standard setting bodies, who want to promote a more sustainable cocoa consumption in Germany. Currently he is vice president of GISCO’s steering board.

    Dieter Overath

    TransFair e.V. / Fairtrade Deutschland


    University Degree in Business Management from the University of Cologne


    Since 1992:
    Founder and Director of TransFair e.V.

    • Current Number of Staff: 44
    • Setup of the National Licensing Initiative
    • Active Part in International Expansion of Fairtrade Movemen

    Until 1998:
    Board Member of TransFair International
    1985 – 1991:
    Trainer and Instructor for Commercial Professions
    1980 – 1985:
    Lecturer at the University of Cologne

    Further Activities:

    Since 1979:
    Active Member of Amnesty International for more than 30 Years; Board Member for 6 years; Focus on and Various Projects in Central America; Member of the Federal Board

    PR & Communication, Amongst Others for the Press and Information Office of the Federal Government and Various NGOs

    Cultural Management for the City of Cologne

    Dieter Overath was born in 1954, he is married and has two daughters.

    Francesco Tramontin

    Director of External Affairs Europe
    Mondelez International

    Francesco Tramontin, Director External Affairs for Mondelēz Europe, is responsible to coordinate Mondelez external engagement strategy in Europe with particular focus on sustainability and Health & Wellness issues.

    Francesco worked from 2012 to 2013 in Mondelez Europe HQ in Zurich as Director Sustainability and from 2008 to 2012 in Kraft Foods’ HQ in Chicago where he was responsible for Issues Management coordinating the company’s global external positions on sustainability and environmental issues and managing Kraft Foods regular relationship with NGOs and external partners.

    Previously Francesco worked in EU public/government affairs in Brussels for Cargill and then Kraft Foods, focusing on environmental, trade and agricultural policy.

    Launched on Oct. 1, 2012, and employing around 100,000 people around the world, Mondelēz International comprises the global snacking and food brands of the former Kraft Foods Inc. The company holds the No. 1 position globally and in Europe in Biscuits, Chocolate and Candy.

  • Session A5 - Creating and Managing Sustainable Innovations I
    Room 2095A
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    Session A5 - Creating and Managing Sustainable Innovations I

    Annabeth Aagaard

    Associate Professor
    University of Southern Denmark

    “Creating strategic value and sustainable innovation through business-NGO partnerships”

    Annabeth Aagaard, Lise Lodsgård

    A growing body of research emphasizes the potentials of business-NGO partnerships (BNP’s) in developing sustainable innovation. The purpose of this study is to set up a model for defining these business-NGO partnerships and to investigate through a multiple cross-sectoral case-study how the different partnership types are managed to create strategic value through sustainable innovation. The findings reveal different practices, opportunities and challenges in creating SI across the different types of business-NGO partnerships.

    Valentina De Marchi

    Post Doctorial Researcher at Department of Economics and Management
    University of Padova, Italy

    “Firms-level vs. industry-level factors driving the adoption of sustainability innovations”

    Valentina De Marchi, Roberto Grandinetti, James J. Cordeiro

    By the mean of quantitative analyses on Italian manufacturing firms, the paper aims at verifying the firm-level factors that correlate with the introduction of environmental innovations focusing on firm’s structural characteristics, export propensity and internationalization, and innovation resources. Moreover we look for the impact of such factors specific to the firm vs. factors common to the industry.

    Darla Dore

    PhD Candidate
    University of London

    “Mega-events as potential drivers of sustainable innovation: London 2012 Olympics”

    Endrit Kromidha, Laura Spence, Stephanos Anastasiadis, Darla Dore

    Mega-events like the London 2012 Olympic Games entail substantial public expenditure. The aim of this study is to investigate to what extent the sustainability focus of such events can drive sustainable innovation. From a broader perspective, the study examines the dynamic relationships between innovation, organisational actors, and the institutional environment in sustainability.

    Ulla Saari

    Senior Quality Manager, PhD Student
    Microsoft IT & Tampere University of Technology

    “Eco‐friendliness and Brand Experience in High‐Tech Markets”

    Ulla Saari

    Until now the brand experience has consisted of four dimensions, affective, behavioral, intellectual and sensory. In our study, we have tested whether consumers’ brand experiences include an eco-friendly aspect by adding eco-friendly items in a general brand experience measurement scale. The aim was to verify whether eco-friendliness is a part of the already existing brand scale dimensions or whether it is a separate brand experience dimension. The key finding of this research strongly indicates that the eco-friendliness of high-tech products can be measured as a dimension of its own with our extended version of the brand experience scale of Brakus et al. (2009).

  • Session A6 - Stakeholder Management and Communications
    Room 2097
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    Session A6 - Stakeholder Management and Communications

    Paula Bögel

    Doctoral Candidate
    Department of Communications and Public Relations, Leuphana University Lüneburg

    “Lost in CSR communication: Stakeholders’ lack of knowledge about sustainability issues and resulting implications for CSR communication”

    Paula Bögel

    This qualitative study analyses stakeholders’ processing of a CSR report, particularly their ability to comprehend and interpret the given CSR information. Data analysis shows that stakeholders often lack the ability to intensively process CSR messages, due to their general lack of knowledge about sustainability issues and missing information about the CSR engagement. The data indicated that the lack of comprehensibility lead to an increased skepticism towards the company’s CSR engagement.

    Petra Christmann

    Professor and Department Chair of Management and Global Business
    Rutgers Business School - Newark and New Brunswick

    “Do CSR Ratings affect Value Creation in Acquisitions? The Role of Target Stakeholder Responses”

    Petra Christmann

    We hypothesize that in acquisitions where acquiring firms have lower CSR than targets, target stakeholders anticipate reductions in CSR, which result in adverse stakeholders behaviors that in turn reduce the value of the target to the acquirer. The opposite is the case for acquisitions of a low CSR target by a high CSR acquirer. An event study analysis that examines how publicly-known CSR ratings affect cumulative abnormal returns for acquiring firm shareholders finds that these effects exist for specific types of CSR (such as employee oriented CSR) and are larger for target firms with certain characteristics (such as targets in human skill intensive industries).

    Witold Henisz

    Deloitte & Touche Professor of Management
    Wharton School, University of Pennsylvania

    “What Brings Us Together Tears Us Apart: The Inherent Tension in Stakeholder Engagement Strategies”

    Witold Jerzy Henisz, Lite Nartey, Sinziana Dorobantu

    Witold J. Henisz is the Deloitte & Touche Professor of Management in Honor of Russell E. Palmer, former Managing Director at The Wharton School of The University of Pennsylvania.

    His research examines the impact of political hazards on international investment strategy including efforts by multinational corporations to engage in corporate diplomacy to win the hearts and minds of external stakeholders. His work has been published in top-ranked journals in international business, management, international studies and sociology and he is the author of the book “Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders”.

    Witold has won multiple teaching awards at the graduate and undergraduate levels and also teaches extensively on the topic of Corporate Diplomacy in open enrollment and custom executive education offerings and serves as the Academic Director for a new open enrollment program specifically on this topic.

    He is currently a principal in the political risk management consultancy PRIMA LLC whose clients include multinational corporations, intergovernmental organizations and the United States government.

    Detailed bio

    Stéphanie Looser

    Postgraduate Research Student
    University of Surrey

    “Stakeholder Mapping of CSR”

    Stéphanie Looser, Walter Wehrmeyer

    "What are the relative strengths and primary issues of different stakeholders involved in Swiss Corporate Social Responsibility (CSR)? How is their concern in its synergy amplified or attenuated in the public perception of the involved stakeholder groups?"

    A stakeholder map is developed as an aggregation of individual attributes and concerns to illustrate how powerful, urgent, and/or legitimate CSR issues are among different Swiss stakeholders. The map shows Small- and Medium-sized Enterprises (SMEs), Multinational Enterprises (MNEs), and cooperating Non-Profit Organisations (NPOs) to be the most significant stakeholders in this study. This therefore implies that Swiss CSR is not primarily driven by regulators, market pressure, or customers. Further network parameters substantiate the importance of SMEs, which largely follow an unconventionally in- formal, but innovative, vibrant, and practical approach to CSR manifesting in democratic decisions and abolished hierarchies, handshake instead of formal contracts, and transparency in all respects (e.g. performance indicators, salaries, and bonuses). Such models offer a useful, heuristic evaluation of the contribution of formal management systems (e.g. as could be found in MNEs) in comparison to the unformalised SME business conduct.

  • Session A7 - CSR and Innovations in the Energy Sector
    Room 3071
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    Session A7 - CSR and Innovations in the Energy Sector

    Silke Bustamante

    Professor for Management
    Berlin School of Economics and Law and Course Director of the Division of Service Management

    “Global CSR Management in multinational energy utilities – is there a best way?”

    Silke Bustamante, Silvia Ayuso

    Silke Bustamante is professor for Management at the Berlin School of Economics and Law and Course Director of the Division of Service Management. In research and consultancy she focuses on CSR and sustainability. As a visiting lecturer she gave lectures at the UADE (Buenos Aires, Argentina), the Universidad Mayor (Santiago de Chile), and at the Kobe University (Kobe, Japan).

    She worked at Boston Consulting Group and as a research assistant for the Social Science Research Centre Berlin, where she received her doctorate under Prof. Dr. Horst Albach on the topic of multiple market contacts. Professor Bustamante studied Business Administration and Cultural Studies at the University of Passau.

    Wayne Gumley, Monash University

    Wayne Gumley

    Monash University, Australia

    “The logic of Corporate Social Responsibility in the Australian electricity market; integrating innovation and sustainability.”

    Wayne Gumley

    This paper considers the business logic for CSR within the context of the increasing delegation of public policy goals to the private sector. In particular, self-regulation in the Australian energy sector will be explored from a CSR perspective. A case study will be used to illustrate the link between weak CSR practices by leading electricity generators and the ‘creative disruption’ they face due to displacement of highly polluting fossil fuel plant by rapidly emerging renewable technologies.

    Simone Sartori

    Doctoral Student in Production Engineering
    Federal University of Santa Catarina, Brazil

    “Assessing sustainability performance by combining Global Reporting Initiative and Data Envelopment Analysis approach”

    Simone Sartori, Caroline Gibim, Lucila M. S. Campos

    In recent years there has been increased pressure on companies seeking to expand the focus to sustainability and responsible business performance in addition to financial performance (Leszczynska, 2012). This means that companies need to explicitly consider the environmental, economic and social impacts, even if there is no general consensus on how to operationalize such performance (Schneider and Meins, 2012). So, the major challenge to companies is to demonstrate its contribution to the society without compromising the future generations for a better quality of life (Singh et al., 2007). The importance of quantitative methods to evaluate sustainability has been recognized throughout the last decades (Fitzgerald et al., 2012). The quantitative methods can help clarify and refine sustainability-related concepts, improve our understanding among components of sustainability in practical terms, and thus promote the science and practice of sustainable development (Wu and Wu, 2012). The objective of this paper is evaluating the corporate sustainability performance by introducing quantitative analysis in Brazilian electric utilities.

    Stefan Schaltegger

    Professor of Sustainability Management & Head of the Centre for Sustainability Management
    Leuphana University Lüneburg

    “How can technology-driven firms explore for the renewable energy market while not endangering their current business?”

    Stefan Schaltegger, Erik Hansen, Samuel Wicki

    The presentation features the case of an established German mid-sized firm with business in the electronic industry that is exploring for new applications of its core technology in the renewable energy market. Empirical results of the firms’ explorative innovation process are presented and analyzed from an exploration and exploitation theory perspective. In conclusion, management and organizational factors that are important to consider when crafting a successful sustainability-oriented innovation exploration process are discussed.

  • Session A8 - CSR and Corporate Governance
    Room 3075
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    Session A8 - CSR and Corporate Governance

    Demetra Arsalidou

    Senior Lecturer
    Cardiff University, School of Law (UK)

    “Shareholders and Corporate Scrutiny”

    Demetra Arsalidou

    This presentation raises the question of whether a more systematic and continuous relationship between institutional shareholders and management is about to evolve through the UK Stewardship Code and discusses the market failures and structural limitations that prevent investors from becoming effective stewards. Consequent to this analysis, it is argued that there are more logical alternatives to company democracy and investor engagement than the generalist duties of the UK Stewardship Code.

    Frerich Buchholz

    Research Assistant at the Chair of Accounting and Corporate Governance
    Carl von Ossietzky University Oldenburg

    “The Influence of Corporate Social Responsibility on Narcissistic Executives”

    Frerich Buchholz, Kerstin Lopatta, Karen Maas

    Prior evidence in the literature suggests that CSR either is used to cover up managerial misconduct or constrains managerial discretion leading to a positive or a negative relationship between corporate social responsibility (CSR) and earnings management (EM). However, it is argued that both outcomes are determined by ethical behaviour. By applying an indicator set of 15 variables to measure the impact of narcissism as a proxy for ethical patterns we investigate the relationship of CSR, narcissism and EM for a sample of 670 companies listed in the S&P 500 index for the period 1992 till 2012.

    Martina Hölzl

    PhD Student
    University of Graz

    “Corporate Social Responsibility Efforts of Austrian Start-Up Businesses”

    Martina Hölzl

    Although, literature on organizational learning provides promising arguments for fostering the implementation of CSR in start-ups, neither do start-ups deal with CSR in practice nor does research provide approaches to link findings of CSR research with start-ups. Therefore, the aims of this submission are to examine the extent in which Austrian start-ups already integrate CSR aspects into their business and to discuss potentials for start-ups to enhance their CSR efforts.

    Reemda Jäschke

    PhD Student
    Carl von Ossietzky University of Oldenburg

    “Controlling Ownerships and CSR Performance: International Evidence”

    Reemda Jaeschke

    This study examines the impacts of controlling shareholders on firms’ CSR performance using data from 16 countries. We find that the state controlling ownership is positively related with firms’ CSR performance whereas the other types of controlling ownership including, banks, industry firms, money managers and individual persons have no impacts on CSR performance. We further show the positive correlation between the state controlling ownership and firms’ CSR performance is more pronounced in the countries which are more stakeholder oriented, in the firms with stronger corporate governance and less pronounced in the financial crisis period. Further analysis indicates that the financial performance of state controlled firms leads to the CSR performance but not the vice versa. This finding sheds light on the continuing debate on the interplay between firms’ financial performance and CSR performance.

    Arun Pillutla

    Professor of Management
    St. Ambrose University

    Dr. Arun Pillutla is a Professor of Management at St. Ambrose University (SAU) in Davenport, IA. He joined SAU in 1999 as an Assistant Professor and is currently serving as Chair of Managerial Studies department, and Director of American Business Experience (ABE) program at SAU. He teaches business strategy and organization theory to bachelor’s, master’s and doctoral students. He supervised several doctoral dissertations.

  • Session A9 - Social Entrepreneurship and Intrapreneurship
    Room 2095B
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    Session A9 - Social Entrepreneurship and Intrapreneurship

    Elizabeth Alexander

    Senior Lecturer in Strategy
    Bristol Business School, UWE

    “Collaborating for Innovation – The Moderating Effects of Organisational Identity in Social Enterprises”

    Wendy Phillips, Elizabeth Alexander, Hazel Lee

    Recognising that social enterprises engage with a range of partners to deliver social innovation, our empirical study assesses how an organisation’s ‘Social Value Identity’ (i.e. having good governance principles, transparent systems, and processes for both engaging with stakeholders and assessing social impact) moderates the ability to develop meaningful relationships with others outside the organisation through which to exploit innovation opportunities and organisational performance.

    Rüdiger Hahn

    Professor of Management
    University of Kassel

    “Hybrid Business Models for Sustainability: A Business Model Design Perspetive”

    Rüdiger Hahn, Patrick Spieth

    Hybrid businesses pursue social or ecological goals besides economic ones. They often implement novel elements of business model design to achieve sustainability. We use a deductive multiple-case study of 18 hybrid business models to analyse business model design issues. We found four distinct clusters of hybrid business model design: Two novelty-focused and two efficiency-focused clusters. We illustate examples and discuss our findings.

    Anika Horn

    Social Entrepreneurship Professional / Consultant

    “Social Venture Support Organizations: A Taxonomy and Preliminary Analysis”

    Robert Phillips, Anika Horn

    In this study, we undertake a systematic analysis of the various types of Social Venture Support Organizations (SVSOs) around the world to lay the foundation for a discussion about best practices and challenges in social startup incubation. We provide a working definition of SVSOs and analyze representative organizations around the world with respect to the services they provide, their stakeholders, institutional context, and the resource base.

    Robert Phillips

    Professor of Management and Philosophy, Politics, Economics and Law (PPEL)
    University of Richmond, Robins School of Business

    “Social Venture Support Organizations: A Taxonomy and Preliminary Analysis”

    Robert Phillips, Anika Horn

    In this study, we undertake a systematic analysis of the various types of Social Venture Support Organizations (SVSOs) around the world to lay the foundation for a discussion about best practices and challenges in social startup incubation. We provide a working definition of SVSOs and analyze representative organizations around the world with respect to the services they provide, their stakeholders, institutional context, and the resource base.

    Palie Smart

    Engineering and Physical Sciences Research Council (EPSRC)
    Principal Investigator

    “Institutional Intrapreneurship for Sustainability: Exploring Hybridization in FTSE 100″

    Palie Smart, Stefan Hemel, Emma Macdonald, Colin Pilbeam

    he boardrooms of FTSE 100 firms are paying heed to the inherent tensions that arise in pursuit of sustainability endeavours with competing economic, social and environmental missions (Devinney, 2009). We investigate the emergence of alliances that bring together dedicated board-committees and external stakeholder panels as platforms for reconciling these seemingly paradoxical tensions. These panels can be conceptualized as management innovations (Birkinshaw, et al; 2008) and contribute extra-organizational knowledge by representing the interests of broader set of interests in society. Therefore, these collaborate structures can be seen to accommodate different institutional actors and their referents to integrate unique world-views, beliefs – ultimately arming themselves “with the proper tools and frame of mind” (Hart and Milstein 1999:24) for good governance and greater overall advantage. Such structures leap beyond the simple understanding that organizations follow a dominant logic which emulates a distinct institutional order (Bettis and Prahalad, 1995; Thornton, Occasion and Lounsbury 2012) and tout the latent potential of combining logics to stimulate sustainable change.

Wednesday, October 8, 2014 - 16:00 to 17:30

  • Session B1 - Sustainability Oriented Innovations
    Room 2094
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    Session B1 - Sustainability Oriented Innovations

    Sustainability-Oriented Innovation (SOI) involves making intentional changes to an organization’s philosophy and values, as well as to its products, processes or practices so as to produce environmental and/or social benefits in addition to economic value. In this session we present a model to help understand different types and phases of SOI in companies. The model distinguishes between contexts of Operational Optimization, Organizational Transformation, and Systems Building, and can be populated with a range of innovation practices illustrating what firms do to become more sustainable. During the session, panellists will provide practical illustrations of innovation in each of the contexts and the session will conclude with the opportunity to discuss the current frontiers of SOI research and practice and the implications for businesses and sustainability.

    Richard Adams, University of Surrey

    Richard Adams

    Surrey Center for the Digital Economy
    University of Surrey

    “Introduction to Sustainability Oriented Innovation (SOI)”

    Laura Albareda

    Assistant Professor of Strategy & Lead Researcher
    Deusto Business School & Deusto Global Center for Sustainable Business

    “ABB Laboratorio”

    Laura Albareda is Assistant Professor of Strategy at Deusto Business School (DBS) and Lead Researcher of Deusto Global Center for Sustainable Business. She has been Postdoctoral Fellow at the Carroll School of Management of Boston College and Visiting Researcher at Boston College Center for Corporate Citizenship. From 2000 to 2008 she was Research Fellow and Assistant lecturer in the Department of social sciences at ESADE Business School.

    Her research focuses on corporate sustainability and the theory of the firm, political CSR and multi-level governance, innovation and sustainability. Currently, she is working on the study of sustainability based innovation. Her research work has been published in specialised journals such as: Journal of Business Ethics, Business Ethics: A European Review, Journal of Corporate Citizenship, Journal of Corporate Governance: The International Journal of Business in Society and Business and Society Review. She is co-author of the book: Governments and Corporate Social Responsibility: Public Policies beyond Regulation and Voluntary Compliance (2008).

    Jean-Paul Jeanrenaud

    Director One Planet Leaders at WWF International
    WWF International

    “Case Study: Lafarge”

    Jean-Paul joined WWF in 1990, and is currently Director One Planet Leaders, at WWF International, responsible for Business Innovation and Education Programmes.

    He is co-founder of the One Planet MBA, in the Business School, University of Exeter; and is the founder of One Planet Leaders, WWF’s applied sustainability programme for senior executives.

    Prior to this, he was Director of Corporate Relations at WWF International, leading the Network’s engagement with the private sector, and coordinating transformative business partnerships with companies such as Lafarge, Nokia and Ikea that help build a sustainable global economy.

    From 1994 to 2000, Jean-Paul was Head of WWF International’s Forests for Life Programme and a Founder Member of the Forest Stewardship Council (FSC).

    He holds a MSc in Agriculture and Forest Sciences from Oxford University, a BA Hons. in International Development from the University of East Anglia, and spent ten years as a project manager and field researcher working in South Asia, and West and Central Africa.

    In 1976, he gained a Teaching Diploma from the Royal Society of Arts, and has more than 15 years lecturing experience in adult education. He is a trained Biomimicry Educator and Fellow of Biomimicry 3.8, and a qualified Mindfulness Meditation teacher.

    He is an Honorary Fellow, University of Exeter; an Honorary Trustee of BioRegional Development Group; a member of Lafarge Group’s Stakeholder Panel; a Trustee of Noé Conservation; and Chair of the ProAct Network.

    Sally Jeanrenaud

    Senior Research Fellow in Sustainable Development
    University of Exeter

    “The Frontiers of SOI and Implications for Business”

    Sally Jeanrenaud is a Senior Research Fellow in Sustainable Development, Business School, University of Exeter. She has over twenty years experience in international sustainable development, with research, policy, management and field experience from Asia, Africa and Western Europe. Her research interests lie in areas of the transitions to sustainability, innovations inspired by nature, and in multi-stakeholder and collaborative approaches. Sally teaches the ‘Changing Business Environment’ and the ‘Biomimicry and Business’ modules on the One Planet MBA, and supervises PhD, and post graduate dissertations. Sally initiated Exeter’s ‘Sustainable Innovation Lab’ with Professor John Bessant, which explores sustainability as a driver of innovation in business, with diverse stakeholders.


    Previously she co-founded and worked as the Programme Director of the ‘Green Economy Coalition’, which includes over 20 international environmental, development, trade union, consumer, business and reporting organisations, working together to accelerate the transition to an equitable and sustainable economy, see Before that she coordinated IUCN’s global and regional policy dialogues on the Future of Sustainability, where she co-authored Transition to Sustainability: Towards a Humane and Diverse World with Professor Bill Adams from the University of Cambridge (2008). She is also co-author of Linking Conservation and Poverty Reduction. Landscapes, People and Power (2008) with IUCN colleagues. She holds a PhD in Sustainable Development; a Master’s degree in Forestry and its Relation to Land Management, and a BA (Hons) First Class in International Development. She is a Trustee of the Fintry Trust; a trained Biomimicry Educator and a Fellow of Biomimicry 3.8; and a qualified Mindfulness Meditation teacher.

  • Session B2 - Innovation and Multi-Stakeholder Governance
    Room 2091
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    Session B2 - Innovation and Multi-Stakeholder Governance

    The aim of this panel is to look at the specific innovation potentials of Multi-Stakeholder Governance Networks in the field of Corporate Social Responsibility. Examples of such networks include the United Nations Global Compact, the Global Reporting Initiative or the ISO 26000 network. The panel assesses opportunities and obstacles of innovation generation through network governance in the field of CSR.

    Core questions to be discussed include:

    • Are CSR governance networks specific sources of innovations?
    • What are the particular conditions and determinants of innovation generation in CSR networks?
    • How competitively relevant are these innovations?
    Sarah Jastram, HSBA Hamburg School of Business Administration

    Sarah Jastram

    Professor and Member of the Program Committee and Scientific Committee
    HSBA Hamburg School of Business Administration

    "Since January 2015, Prof. Dr. Sarah Jastram holds the Endowed Chair of International Business Ethics and Sustainability at HSBA.

    After studying at the University of Hamburg, the University of Technology in Sydney and Copenhagen Business School, she completed her doctorate at the University of Hamburg in 2012 and then worked at the Institute for Management at Humboldt-University zu Berlin.

    Professor Jastram gathered her international research and teaching experience at Grenoble Ecole de Management and at the European University Institute in Florence for example. She researches and publishes works in the fields of Strategic Corporate Social Responsibility, Governance as well as Sustainable Management.

    Professor Jastram also acts as an advisor and facilitator in the public and private sectors. Current and past project partners of the Chair include: Bundesverband der Deutschen Industrie (BDI, Federation of German Industries), United Nations Global Compact (German Network), International Organization for Standardization (ISO) and Deutsche Institut für Normung (DIN, German Institute for Standardisation).

    Since 2014, Professor Jastram is also a guest researcher at the Chair of Innovation Economics at Technische Universität Berlin."

    Knut Blind

    Professor for Innovation Economics
    Technische Universität Berlin & Fraunhofer Institute for Open Communication Systems

    Blind studied economics, political science and psychology at the University of Freiburg and at Brock University in Canada. He was research assistant at the public finance department at the University of Freiburg, where he was awarded a doctorate. Blind was promoted to professor at the University of Kassel. Since 2006 he is professor at the Technical University of Berlin, Chair for Innovation Economics. He was also awarded the Endowed Chair in Standardisation at the Rotterdam School of Management at the Erasmus University Rotterdam. Blind is heading the new research group Public Innovation at the Fraunhofer Institute of Open Communication Systems since April 2010.


    Blind has published in high-ranking international journals including Research Policy, Industrial and Corporate Change, IEEE Transactions on Engineering Management, Journal of Technology Transfer, Telecommunications Policy and Journal of Productivity Analysis. For this achievement, he is credited as one of the leading German economists by listing him under the top 50 researchers in the Handelsblatt-Management-Ranking for his life's work. Blind received the Hayek-Prize from the department of economics at the University of Freiburg.


    Jürgen Janssen

    Senior Manager, Coordinator
    Deutsche Gesellschaft für Internationale Zusammenarbeit, German Global Compact Network

    Jürgen Janssen works for the German agency for international cooperation, GIZ, as the coordinator of the German Global Compact Network, which brings together more than 300 business and non-business participants to promote the Ten Principles of the UN Global Compact and spearhead the sustainability agenda in Germany.

    In 2013 he also became the local network representative of the Global Compact in Germany. Besides providing services to the network participants and coordinating a multitude of national and international initiatives, his current work focuses on the role of finance and innovation in promoting sustainability, sustainability reporting as well as on sustainable business and management models that actively endorse diversity.

    Janssen has a background in research and strategy consulting for various industries in Europe and Asia. He holds a degree in agricultural economics. For his Ph.D. he specialized in international marketing and image research.

    He lives with his wife and two children in Berlin.


    Karsten Schröder

    Project Manager

    Karsten Schröder has joined the head office of econsense – Forum for Sustainable Development of German Business in 2012. At econsense he is leading the working groups on Transparency and Sustainability Reporting as well as on Sustainable Supply Chains. Prior to joining econsense, Schröder has served as strategy consultant for The Boston Consulting Group. He studied Business Administration and International Relations at the University of Mannheim and Rutgers University and earned a doctoral degree from the Institute of Economic and Cultural Geography, Leibniz University Hannover for his research on MNE subsidiaries in emerging economies.

  • Session B3 - Sustainable Products and Services
    Room 2093
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    Session B3 - Sustainable Products and Services


    Toby Webb

    Innovation Forum

    Innovation Forum is an events, analysis and publishing business founded in 2014. IF works on areas of sustainable and responsible business where innovation is paramount. Areas of focus for 2014/15 are deforestation, business and human rights, sustainable cotton and sustainable business leadership in the Middle East.

    Prior to founding Innovation Forum, Toby set up, developed and built Ethical Corporation from 2001-2014. He's a lecturer on Corporate Responsibility & Sustainability at Birkbeck, University of London for the last six years. Since 2001 Toby has worked with many of the world’s largest companies as an advisor, trainer and critical friend, providing advice, strategic help and critical commentary to companies such as Alliance Boots, BP, Sainsbury’s, Nestle, McDonald’s, Coca-Cola, Interface, Schlumberger, Yara, Unilever, Exxon Mobil, Intersport, Metro Group, APP and many many others. He’s also worked with campaign groups such as Greenpeace and Oxfam.

    He’s overseen the research, agendas, speakers and running of more than 100 business conferences since 1999 and authored research for the World Bank as well as overseeing numerous research reports, 9000 articles and writing 1500 blog posts on sustainable and ethical business since 2001. From 2006-9 he created and co-chaired the Independent Working Group on Corporate Responsibility, which reported to David Cameron in May 2008 with policy suggestions now being implemented.

    Luis Neves - Deutsche Telekom

    Luis Neves

    Executive Vice President of Climate Change and Sustainability / Chairman
    Deutsche Telekom / Global e-Sustainability Initiative (GeSI)

    “Sustainability driven Products and Services”

    Luis Neves was born in Covilhã, Portugal. He finished his University degree in History. Luis worked for more than 25 years for Marconi (today Portugal Telecom) as Head of Department and lately at the Corporate Office. After leaving Marconi he started an international career and developed an intensive activity at European and International levels. During this period he participated in different international bodies. He was a permanent member of the Joint Committee on Telecommunications in the European Union and "Chair" of diverse Work groups, member of the High Level Group on the Information Society. Luis joined Deutsche Telekom in May 2004 as a Senior Manager in the Corporate Sustainability and Citizenship Department. In May 2008 he was appointed Head of Sustainable Development and Environment and as from December 1st 2008 he was leading the CR Department as Vice President Corporate Responsibility. He has been appointed effective February 2012 Group Climate Change and Sustainability Officer. Luis has been playing a fundamental role in promoting the role of ICT in relation to Climate Change. Luis was the driving force and the chairman of the steering committee of the recent Study “SMART 2020 - Enabling the Low Carbon Economy in the Information Age” and more recently of the “SMARTer2020- The Role of ICT in Driving a Sustainable Future”.

    He represents Deutsche Telekom in Organisations such as The UN Global Compact, Caring for Climate Initiative, Econsense, 2 Grad Stiftung, BDI or Broadband Commission. He has been for the last 6 years the Chairman of GeSI, the Global e-Sustainability Initiative.

    Heinz-Gerd Peters

    Head of Sustainable Development and Environment
    Deutsche Telekom AG

    “Sustainability driven Products and Services”

    Dr. Heinz-Gerd Peters, 50, studied economics and business administration at the University of Bochum, Germany. After completing a Trainee-Program in the Steel Industry with focus on procurement and HR he wrote his thesis at the University of Bochum about German and U.S.-American trade associations. After this stage he worked as a Procurement Expert for an utility company from 1996 until beginning of 1999 and than changed as a Senior Expert Procurement to T-Mobile Germany. In October 2003 he changed into the Group Headquarters of Deutsche Telekom AG as a Group Category Manager Procurement, where he was additionally responsible for the development of a Sustainable Procurement Strategy and the processes around. From May 2009 until December 2012 he worked as Head of Sustainable Development and Environment within the Corporate Responsibility department of Deutsche Telekom Headquarters. Since beginning of 2013 he has been working in the same function in the newly created Group Corporate Responsibility department.

    Jean-Baptiste Santoul

    General Manager, Henkel France

    “Sustainable Innovation – The Challenges of sustainability for a leading mass market brand”

    Jean-Baptiste Santoul

    The Henkel detergent brand Persil (named LeChat in France) looks back at over 100 years of innovation including major milestones in sustainability, such as pioneering the replacement of phosphates back in the eighties. The Persil/LeChat case illustrates the challenge for big brands to embody and communicate sustainability values in a credible way while being a major mass-market brand.

    Alexandra Wilde

    Risk Manager and Consultant for Innovation
    Robert Bosch

    “Resource Efficency – Current Challenges and Strategy of the Bosch Group”

    Alexandra Wilde studied chemical engineering at Technical University Graz, and languages at Karl Franzens University, Graz. She performed her PhD thesis on solid state electrochemistry in a collaboration of Max Planck Institute Stuttgart for Solid State Research and Montanuniversität Leoben. In 2005, she joined Robert Bosch GmbH in Stuttgart. Her current responsibilities include raw material risk management and innovation consulting and support.

  • Session B4 - Consumer's Sustainability Consciousness
    Room 2095A
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    Session B4 - Consumer's Sustainability Consciousness

    Sergio Carvalho

    Associate Professor of Marketing
    Rowe School of Business, Dalhousie University (CA)

    “Reactions of American consumers to price differences related to product innovation”

    Sergio Carvalho

    The current research investigates how American consumers react to price differences that are justified by either a product innovation for sustainability or a product innovation for consumers’ own personal benefit. Our findings suggest that, when compared to providing no justifications, price differences justified by either a societal, or a personal benefit, or both societal and personal benefits considerably influences consumers’ reactions to price differences. In addition, we found that consumers value innovations with societal benefits at the same extent they value innovations with personal benefits. More interestingly, adding a societal benefit to an innovation that already provides a personal benefit seems to have positive impact on consumers’ reaction to price differences. However, consumers’ reactions to price differences do not seem to be affected by the addition of a personal benefit to an innovation that already provides a societal benefit.

    Andreas Plank

    Professor at the Department of Strategic Management, Marketing & Tourism
    Innsbruck University, School of Management

    “The Facts Panel on Corporate Social and Environmental Behavior (CSEB Facts Panel) and its Effects on Consumer Response”

    Andreas Plank, Karin Teichmann

    This research focuses on the information asymmetries and proposes a product facts panel on Corporate Social and Corporate Environmental Behavior (CSEB Facts Panel). Six studies demonstrate that companies can benefit from consumers’ willingness to pay a price premium and that traffic light color-coded information (different to figures) on corporate social and environmental behavior misleads consumers.

    Joachim Schlange

    Co-founder and Managing Partner
    Schlange & Co.

    “CSR-Communication at the Point of Sale”

    In 2013/ 14 Schlange & Co. conducted its 3rd study concerning the competency of the FMCG industry and retail companies with regard to their CSR communication at the point of sale (“PoS”). All three studies have been sponsored by the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety.

    The objective of the studies has been to evaluate the ability of sales clerks for providing relevant information at the PoS about CSR characteristics of particular products and their respective value chains. In addition, the findings were compared to the official CSR claims made by the companies involved. This year’s study resumed and expanded on the 2010 and 2011 studies which covered the German market only.

    The 2014 study covered the fast food, food retail, and textile industries in Germany, Poland, Portugal, Sweden and the UK. Furthermore, customers’ expectations for product specific CSR communication were identified. The results were compared with the CSR managers’ aspirations and the companies’ CSR communication at corporate level. The companies analyzed in this study include Auchan, Carrefour, Coop Sverige, H&M, ICA, Jerónimo Martins, McDonald's, Real, Rewe, Sainsbury's, Subway, Tesco, and Zara in all countries or only in those where they had operations, i.e. food retailers.

    The overall study results show that consumers who are looking for particular CSR information at the PoS concerning a product, its respective value chain, and/ or the corporate CSR performance based on which they want to make their buying decision will most likely be dissatisfied.

    However, interviews with consumers at the PoS also show that the majority is still not interested in specific CSR information concerning a product, its value chain or the company. Nevertheless, the general and growing opinion, not only among NGOs, consumer protection organizations, and the like, but also in these industries, suggest that companies are responsible for providing relevant CSR information at shop floor and corporate level.

    This development has been confirmed by all companies analyzed in this study. Accordingly, they are increasingly investing in the training of their personnel and are also trying to sensitize consumers to CSR.

    Carolin Zorell

    PhD Candidate
    University of Mannheim

    “Corporate Social Responsibility and the Political Consumer”

    Carolin Zorell

    Do citizens’ attitudes concerning the role of government, companies and co-citizens foster different preferences for corporate social responsibility compared to labeling schemes? And do these attitudes as well as the citizens’ trust in corporate behavior foster their motivation to politicize their consumption? The findings presented indicate that this is actually the case. Furthermore, they suggest a successive relation between boycotting and buycotting connected with trust in firms.

  • Session B5 - CSR Reporting and Measurement
    Room 2097
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    Session B5 - CSR Reporting and Measurement

    CB Bhattacharya, ESMT

    CB Bhattacharya

    Pietro Ferrero Chair in Sustainability, Director Center for Sustainable Business

    CB Bhattacharya is the E.ON Chair Professor in Corporate Responsibility and Dean of International Relations at the European School of Management and Technology in Berlin, Germany. He received his Ph.D. in Marketing from the Wharton School, University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. His expertise is in the area of business strategy innovation aimed at increasing both business and social value, specifically how companies can use underleveraged "intangible assets" such as corporate identity and reputation, membership and brand communities, and corporate social responsibility to strengthen stakeholder relationships.

    Prof. Bhattacharya has published over 80 articles in leading journals and has over 8,500 citations per Google Scholar. He is co-author of the book Leveraging corporate responsibility: The stakeholder route to maximizing business and social value and co-editor of the book Global challenges in responsible business, both published by Cambridge University Press. He has served on the Editorial Review Boards of the Journal of Marketing, Corporate Reputation Review and Business Ethics Quarterly and served as Editor of special issues of many leading international publications such as California Management Review, Journal of Business Research and Journal of Public Policy and Marketing. He consults for a variety of companies such as AT&T, General Mills, Procter and Gamble and Prudential Bank and is often interviewed and referenced in publications such as Business Week, Forbes, Financial Times, Newsweek, The New York Times, The Wall Street Journal and The Economist.

    Tobias Bielenstein

    Managing Partner, Co-Founder and Vice-President of the International Brand & Reputation Community (INBREC)
    Branding-Institute CMR AG, INBREC

    “CSR Rankings – Good for PR only or relevant for CSR practice? A comparative view on selected CSR rankings and the perception of such rankings in corporate CSR departments”

    Tobias Bielenstein

    CSR rankings get high attention among internal and external stakeholders of corporations. They are seen as drivers for implementing CSR strategies and they serve as starting point for research. The paper takes a comparative look on methodologies of existing popular CSR rankings and puts them in context with other methodologies of measuring CSR performance.

    Johannes Jahn

    Doctoral Student
    ESCP Europe

    “Can Bad News Be Good? About Integrating Negative Information in CSR Reports”

    Johannes Jahn, Rolf Brühl

    The theoretical framework, hypotheses and methodology of the project will be presented. Insights from financial disclosure and two-sided communication literature let us suggest that the integration of bad news will enhance the credibility of CSR reports. In order to test whether bad news increase the credibility of CSR reports and thus enhance their usefulness an experimental setting is used. The well-documented negativity bias which may counter this effect will be discussed as well.

    Anna-Lena Kühn

    Associate Researcher
    Friedrich-Alexander-University Erlangen-Nürnberg (FAU)

    “Corporate social responsibility communication in Latin America: An empirical study of CSR Web site reporting in 25 countries”

    Anna-Lena Kühn, Markus Stiglbauer, Matthias S. Fifka, Cristian R. Loza Adaui

    In our presentation, we explore how 25 Latin American countries and 888 companies from the Carribean, Central America, Andean region, and Southern Cone of South America report on CSR. By conducting a directed content analysis of Web site reporting of CSR by the listed companies of each country, we reveal to which extent Latin American companies communicate CSR and examine if their socio-economic environment and/or the state of development represent important driving forces in shaping their CSR approach.

    Kerstin Lopatta

    Professor at the Department of Business Administration, Economics and Law
    University of Oldenburg

    “Fake it ‘til you break it – Financial Reporting of Corrupt Firms”

    Kerstin Lopatta, Reemda Jäschke

    Kerstin Lopatta is full professor at the Department of Business Administration, Economics and Law, University of Oldenburg. Her main research interests are in accounting and corporate governance as well as corporate social responsibility. Kerstin Lopatta had several research stays including New York University, City University Hong Kong, University of Iowa and Copenhagen Business School. She received her PhD from Johann Wolfgang Goethe University Frankfurt/Main and before joining the University of Oldenburg she was an assistant professor at the Free University Berlin. Her work is published in international journals.

    Eva Wagner

    Assistant Professor at the Finance Department
    Johannes Kepler University Linz

    “Corporate Social Responsibility: A comparison between European and Latin American Companies”

    Eva Wagner, Lucely Vargas

    This article approaches CSR in international comparison by examining the CSR reporting of leading companies in Austria, Germany, Colombia and Chile from the years 2006 to 2010 using an independent scoring model. The study reveals that there are significant differences in CSR-commitment among countries and companies: German firms, as expected, lead most of the CSR dimension and are followed by their Austrian, Colombian and Chilean counterparts.

  • Session B6 - Managing Environmental Sustainability
    Room 2070A
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    Session B6 - Managing Environmental Sustainability

    Holger Berg

    Project Co-ordinator to the Research Group “Sustainable Production and Consumption”
    Wuppertal Institute for Climate, Environment and Energy

    "Challenges and Barriers for SMEs in CSR – Measures for Supply Chain-Wide Resource Efficiency and Conservation”

    Holger Berg, Jaya Bowry, Holger Rohn

    In order to achieve higher standards in resource productivity, a look beyond individual company gates at a whole supply chain might uncover higher potentials for resource savings. However, if pursued, this approach comes with new challenges and barriers. Our contribution discusses such potentials and, based on case studies, identifies challenges and barriers faced especially by SMEs in realising resource efficiency in their respective supply chain.

    Robert Kudłak

    Research Fellow at the Research Institute for Managing Sustainability
    Adam Mickiewicz University, Poznan

    “The environmental impacts of CSR: an institutional perspective”

    Robert Kudłak, André Martinuzzi

    Our study attempts to verify the role of CSR in contributing to societal well-being by considering its influence on corporate impacts in a broader institutional environment. Using survey data from 545 experts located across 27 EU member states and Eurostat data on CO2 emissions from five industrial sectors, we found that a combination of CSR, national environmental regulations and environmental subsidies, is a significant determinant of corporate environmental impacts. Therefore business self-regulation through CSR and command and control regulation should no longer be seen as antagonistic alternatives but as complementary institutions.

    Jegoo Lee

    Assistant Professor of Business Administration in the area of Management and Business Ethics
    Stonehill College

    “Stuck in the Middle – Corporate Intangible Assets and Environmental Performance”

    Jegoo Lee

    This research argues that a firm considers environmental issues once it achieves innovation at certain levels. Combining the resource allocation approach and the good management theory, we propose the u-shaped relationship between patenting activities and environmental performance, and test this hypothesis with a panel of 1564 firms from 1991 to 2010. In particular, companies with moderate innovation level should attempt to diminish the negative environmental activities as well as to develop intangible assets.

    Patricia Anne MacDonald

    Doctor of Philosophy
    Western University

    “Sustainable Innovation: Community-level Mind-sets, Models and Mutations That Shape the Adoption of Renewable Energy Technologies”

  • Session B7 - CSR Strategies and Supply Chain Management
    Room 2095B
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    Session B7 - CSR Strategies and Supply Chain Management

    Lydia Bals

    Professor for Supply Chain & Operations Management
    University of Applied Sciences Mainz

    “Sustainable Supply Chain Management: Changing the World one Social Business at a time”

    Lydia Bals, Wendy Tate

    In Sustainable Supply Chain Management (SSCM) research the call to think radically different and actually act differently is increasingly getting louder. Still the classic economic perspective is the dominating perspective within SSCM research. Although the three dimensions of the United Nations definition (including economic, social and ecological) is well accepted, there are extended views on these which have not yet found their way into main stream research. The theoretical foundation for the paper at hand is Stakeholder Theory. In order to address the research gaps mentioned initially, case studies of social businesses funded by the Germany-based company Yunus Social Business, YSB ( are presented, extracting the basic model types and how they involve and affect the stakeholders. These models reveal innovative approaches to enable positive economic, social and ecological impacts in local communities, fundamentally changing supply chains.

    Valentina De Marchi

    Post Doctorial Researcher at Department of Economics and Management
    University of Padova, Italy

    “Managing supply chain relations toward environmental sustainability: Lessons from the furniture industry”

    Valentina De Marchi

    Through in-depth analysis on two least-similar cases I study the way lead firms ensure the achievement of environmental performance at their supply chains in the case of high fragmentation of production. I suggest the importance of network-like governing mechanisms involving i) monitoring, ii)co-innovating and iii)supporting and under what firms’ level contingencies the degree and way the three are implemented vary.

    Dr. Saskia Juretzek, Allianz SE

    Saskia Juretzek

    Senior Manager Sustainability
    Allianz SE

    “The Sustainability Dilemma Manager – What does it need to successfully implement Corporate Sustainability Strategies?”

    Saskia Juretzek

    Companies are still lacking to successfully implement Corporate Sustainability (CS) Strategies. Besides other implementation barriers decision makers come across multifaceted sustainability dilemmas to be decided on when integrating CS (a dilemma is a situation that requires a choice between two (or more) targets that are or seem equally (un)favorable and which both need to be fulfilled in the long-term). Given the complex nature of sustainability, dilemmas are the rule rather than the exception, e.g. when the target of higher social or ecological supply chain standards collides with the goal of low production costs (efficiency). Decision maker’s competences play a crucial role in identifying, accepting and coping with dilemmas and in the end in successfully implementing sustainability strategies. In 2012 and 2013 a Delphi study of the Leuphana University Lüneburg surveyed 79 sustainability managers, CEOs and sustainability consultants on that topic in Germany. The results shed some light on the occurring dilemmas, the relevant competences for solving them and the necessary CS implementation conditions within the company.

    Charlotte Limousin

    CSR Program Manager

    “A European, sector-based CSR framework to support strategic and transparent CSR in the public/social housing sector”

    Charlotte Limousin

    CSR requires legitimate, understandable and practical tools. EURHONET -a European network of public/social housing providers- has developed a unique European CSR reporting framework, specific to the housing sector: EURHO-GR®. Building on over six years of users’ experience, we will share some lessons learnt on the added value, for companies and stakeholders, of such a shared, sector-based, European framework, as well as limits, difficulties and therefore key success factors.

    Josef-Peter Schöggl

    Doctoral Student
    University of Graz

    “Aggregation methods for supply chain sustainability indicators”

    Josef-Peter Schöggl, Morgane Fritz, Rupert J. Baumgartner

    We reviewed the literature on supply chain sustainability measurement and conducted empirical research in the automotive and electronic industry. Based on this analysis we suggest a comprehensive method for measuring the sustainability performance of supply chains, a measurement framework and a corresponding set of 69 supply chain sustainability indicators.

  • Session B8 - CSR in Universities
    Room 3071
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    Session B8 - CSR in Universities

    Anja Schwerk, Humboldt-Universität zu Berlin

    Anja Schwerk

    Research Assistant
    Humboldt-Universität zu Berlin

    Marc Brundelius

    Researcher & Project Coordinator
    Applied Prosocial Research Laboratory (LIPA) of Autonomous University of Barcelona

    “Social responsibility of universities and social inclusion: Reshaping organizational culture through prosocial behavior of students, lecturers and employers.”

    Marc Brundelius, Pilar Escotorin Soza, Conrad Izquierdo

    In Latin American countries, the principle of equal opportunities often fails when university graduates enter the labor market. The European Project SPRING has been designed to respond to this challenge by implementing a strategy based on the psychological concept of prosocial behaviors with six universities and 48 employers. Lecturers, students and managers of employing organizations are being trained in the same prosocial actions.

    Katerina Legnerova

    Doctoral Student
    University of Economics Prague

    “CSR and Czech Universities”

    Katerina Legnerova, Zuzana Dvorakova, Martin John David Quinley

    This article presents the concept of incorporating the principles of CSR within the framework of university teaching. Due to the lack of best practices foundations in the teaching of CSR at Czech universities, an inter-university project has been launched. The aim of this project is to propose strategies which will facilitate the implementation of CSR principles into university teaching, as well as to the management methods used by its employees.

    Martin ‘’Ian’’ Quigley

    Research Fellow and Lecturer
    University of Economics, Prague

    “University Social Responsibility”

    Martin John David Quigley, H. Mohamed Meeran, Marek Stritesky, Katerina Legnerova, Zuzana Dvorakova

    This paper deals with the concept of Social Responsibility as practiced by universities. In it, we look at how universities put their pedagogical expertise and research facilities at the service of the wider community. It works something like this: students and staff develop projects, the completion of which should have a positive impact on the wider community. The Russian effort; the CSTO University League and the Chilean project: University Builds Country, serve to illustrate the main ideas and objectives. More detailed information is taken from the Catholic University of Louvain’s Social Responsibility programmes.

Thursday, October 9, 2014 - 14:00 to 15:30

  • Session C1 - How Holistic CSR Strategies achieve Social Impact: CSR Strategies and Casestudy Business @ School at The Boston Consulting Group, Commerzbank and Voith
    Room 2093
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    Session C1 - How Holistic CSR Strategies achieve Social Impact: CSR Strategies and Casestudy Business @ School at The Boston Consulting Group, Commerzbank and Voith


    Babette Claas

    Director of business@school
    The Boston Consulting Group

    Since 1999 Dr. Babette Claas has been Director of business@school, the educational initiative of The Boston Consulting Group. In the past 19 schoolyears business@school has been bringing the topic of business to schools and over 24.000 high-school students in a clear and appealing way. While studying political science at Ludwig-Maximilians-Universität in Munich, Babette was able to gather broad experience in the educational sector and in public relations in the context of her academic and other work.

    Alexander Baic

    Expert Project Leader
    The Boston Consulting Group

    Alexander Baic joined The Boston Consulting Group in 2008. He is an Expert Project Leader in the area of Social impact and manages BCG's.

    Social Impact activities in Germany and Austria (SIPN Focal Point G&A). He focuses on clients and initiatives in the areas of nonprofit, government, and corporate social responsibility. Alexander holds a master's degree in economics which he received from the University of Cologne.

    Torsten Kallweit

    Head of the Central Department Corporate Environment
    Voith Group

    After his studies in Environmental Science and Technology at the Technical University of Berlin, Torsten Kallweit worked for various established and well-known consultancy firms in the sector “Energy & Resources”. In 2008 he joined the company Voith, where he first worked as Ecological Business Manager for economic-ecological projects of Voith Paper. Since 2010 he has been Head of the central department Corporate Environment. Furthermore he has been responsible for all concerns of Sustainability and HSE within the Voith Group since 2013.

    Birgit Neff

    Corporate Citizenship Manager

    Birgit Neff completed her training as banker at Bayerische Vereinsbank and studied business management at Frankfurt School of Finance & Management. After several career-steps at Bayerische Vereinsbank respectively HypoVereinsbank and SchmidtBank she moved to sales management at Commerzbank AG in 2004. Since 2012 Birgit Neff has been the first point of contact for Commerzbank’s Corporate Citizenship activities, with a main focus on the topics education and corporate volunteering.

  • Session C2 - Quo Vadis Stakeholder Dialogue Days
    Room 2094
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    Session C2 - Quo Vadis Stakeholder Dialogue Days


    Toby Webb

    Innovation Forum

    Innovation Forum is an events, analysis and publishing business founded in 2014. IF works on areas of sustainable and responsible business where innovation is paramount. Areas of focus for 2014/15 are deforestation, business and human rights, sustainable cotton and sustainable business leadership in the Middle East.

    Prior to founding Innovation Forum, Toby set up, developed and built Ethical Corporation from 2001-2014. He's a lecturer on Corporate Responsibility & Sustainability at Birkbeck, University of London for the last six years. Since 2001 Toby has worked with many of the world’s largest companies as an advisor, trainer and critical friend, providing advice, strategic help and critical commentary to companies such as Alliance Boots, BP, Sainsbury’s, Nestle, McDonald’s, Coca-Cola, Interface, Schlumberger, Yara, Unilever, Exxon Mobil, Intersport, Metro Group, APP and many many others. He’s also worked with campaign groups such as Greenpeace and Oxfam.

    He’s overseen the research, agendas, speakers and running of more than 100 business conferences since 1999 and authored research for the World Bank as well as overseeing numerous research reports, 9000 articles and writing 1500 blog posts on sustainable and ethical business since 2001. From 2006-9 he created and co-chaired the Independent Working Group on Corporate Responsibility, which reported to David Cameron in May 2008 with policy suggestions now being implemented.

    Alan Aicken

    Vice President and Chief Sustainability Officer of Global Supplier Sustainability

    Alan Aicken is currently Vice President and Chief Sustainability Officer of Global Supplier Sustainability at Huawei, Shenzhen, China. In the past he has extensive international experience with a large Dutch Electronics company spanning over 20 years and three continents. He has audited over 200 suppliers and is an accredited SA 8000 and EFQM auditor. Whereas most of his career has focused on Advanced Purchasing Processes he has spent the last 10 years driving sustainable improvement in the Supply Chain.

    R. Edward Freeman, Darden School of Business at  the University of Virginia

    R. Edward Freeman

    Professor of Business Administration
    Darden School of Business at the University of Virginia

    R. Edward Freeman is University Professor and Elis and Signe Olsson Professor of Business Administration; Senior Fellow of the Olsson Center for Applied Ethics; Academic Director of the Business Roundtable Institute for Corporate Ethics; and Co-Academic Director of the Institute for Business in Society. He is also Adjunct Professor of Stakeholder Management at the Copenhagen Business School, Adjunct Professor at Monash University (Melbourne), and Visiting Professor ICCSR at Nottingham University. Mr. Freeman taught previously at the University of Minnesota, and The Wharton School, University of Pennsylvania.

    Freeman’s latest book, Bridging the Values Gap: How Authentic Organizations Bring Values to Life, was published by Berrett-Koehler Publishers in August, 2015 (co-authored with Ellen Auster). His previous book, Stakeholder Theory: The State of the Art, was published by Cambridge University Press in 2010 (co-authored with J. Harrison, A. Wicks, B.Parmar, and S. de Colle.) He is the author or editor of over twenty volumes and one hundred articles in the areas of stakeholder management, business strategy and business ethics. Freeman is perhaps best known for his award winning book: Strategic Management: A Stakeholder Approach, published in 1984.

    Freeman has a Ph.D. in Philosophy from Washington University, and a B.A. in Mathematics and Philosophy from Duke University. He was recently awarded honorary doctorates in economics (DHC) from Comillas University in Madrid, in management science (DHC) from Radboud University in Nijmegen and from the Hanken School of Economics in Helsinki for his work on stakeholder theory and business ethics. Mr. Freeman is a lifelong student of philosophy, martial arts, and the blues. He is a co-principal in Red Goat Records, LLC found at For more information, go to

    Source & detailed bio

    Birgit Klesper

    Senior Vice President Group Transformational Change & Corporate Responsibility
    Deutsche Telekom

    After her studies Birgit Klesper trained and worked as a journalist at Deutsche Welle, Germany's international broadcaster, and subsequently joined the Philipp Morris Company as Manager of Public Relations & External Communications (1988 to 1992). From 1992 to 1998 she was Head of Corporate Communications at Tchibo, an international coffee and non-food company in Hamburg, Germany.

    She then changed to Wella AG, an international beauty company in Darmstadt. As the company’s spokesperson and member of the Excecutive Board she was responsible for groupwide Corporate Communications (1998 to 2005). When Wella AG was taken over by Procter & Gamble in 2004, she took on additional responsibilities in Corporate Communications for the American parent group.

    Since 2006 she has been holding different positions at Deutsche Telekom AG. In 2012 she became Senior Vice President Group Transformational Change & Corporate Responsibility.

    Birgit Klesper is founding member and Chairwoman of the Board of the non-profit association "Ich kann was!" Initiative. She is furthermore engaged in the Private Sector Advisory Board of GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit - international cooperation for sustainable development) and is a Member of the Board of Trustees of “Aktion Deutschland hilft” (alliance of German aid organizations).

    Gerd Leipold

    Sustainability Advisor
    Global Climate Forum & Welthungerhilfe

    Gerd Leipold, 63, is a German national, who lead the international environmental organization Greenpeace as Executive Director between 2001 and 2009. During his tenure he oversaw the expansion of Greenpeace in Asia and Latin America and the opening of the first Greenpeace office in Africa.

    Today he advises companies on sustainability, works with scientific institutions to improve their communication with stakeholders, works on a book on electricity in Europe and supports NGOs with strategy development and communication. He serves in a voluntary capacity on the boards of the Global Climate Forum and the advisory board of the Welthungerhilfe.

    Gerd Leipold studied physics and oceanography in Munich, Hamburg and San Diego. For his PhD he worked on climate research at the Max Planck Institute for Meteorology in Hamburg.

    Karl-Friedrich Rausch

    Head of Transport & Logistics
    Deutsche Bahn

    Since June 2009, Dr. Karl-Friedrich Rausch is responsible for the division Transport & Logistics of DB Mobility Logistics AG.

    He was born in Laubach, Hesse, on 19 July 1951. From 1973 till 1980, Rausch studied business administration and engineering at the Technical University of Darmstadt, where he was later employed as a research assistant until he received his doctorate in 1985.

    After he had finished his doctorate, Rausch started to work for Deutsche Lufthansa AG. He held different positions until the year 2000, when he was chairman of the Lufthansa Passage Airline division and responsible for controlling, operational excellence, quality management and the management and development of both Star Alliance and the expansion of Frankfurt International Airport. Prior to that, he was in charge for production planning and control of aircraft maintenance and was appointed as managing director of Lufthansa CityLine GmbH.

    In 2000, Dr. Karl-Friedrich Rausch joined DB as Chief Technical Officer and was appointed as head of Deutsche Bahn’s passenger transport division in 2003. Rausch took over responsibility for all activities of DB Schenker in June 2009. In addition to that, he became Chief Sustainability Officer of Deutsche Bahn in March 2012 and has been in charge of the group’s sustainability management since then.

  • Session C3 - CSR, Reputation and Communications
    Room 2091
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    Session C3 - CSR, Reputation and Communications


    Elaine Cohen

    Founder & Author
    Beyond Business

    Elaine is an expert voice in the field of CSR, sustainability strategy and reporting and the CSR interface with Human Resources Management. She is the author of three books on sustainable practice and reporting, including the first ever book on CSR and Human Resources (CSR for HR: A necessary partnership for advancing responsible business practices, Greenleaf, 2010). Elaine writes regularly for her CSR Reporting blog and other publications, and is a frequent chair and speaker at sustainability conferences. As the founder manager of Beyond Business Ltd (, Elaine supports many clients around the globe and has worked on more than 45 client reports in the past few years. Elaine gained over 20 years of business experience in executive positions with Procter & Gamble and Unilever prior to founding Beyond Business Ltd in 2005. Elaine was selected as one of the 100 Top Thought Leaders in Trustworthy Business Behavior in 2014 and tweets as @elainecohen.

    Bernd Buschhausen

    Practice Leader Public Affairs

    Bernd Buschhausen joined Edelman Germany on 1 August 2008 to head up the newly established Berlin office as Practice Leader Public Affairs. With more than a decade’s experience in European and national public affairs, Bernd advises national and international corporations to manage stakeholder relations on public policy issues affecting their businesses across a wide range of sectors. His particular expertise covers policy areas such as the environment, energy, food & health, consumer protection, security & defense and financial services.

    Previous and current clients include major corporations and organizations such as ConocoPhillips, Standard & Poor’s, STOXX, SNCF, Starbucks, Sime Darby, and Janssen. Bernd Buschhausen also designed and managed the campaign “Turning Vision into Impact” to host the Green Climate Fund in Bonn, providing strategic consultancy to the German Federal Government in its global communications and advocacy design among the international policy-maker community.

    Prior to joining Edelman, Bernd Buschhausen was Co-Chair of the European Public Affairs Practice of a global PR agency, responsible for setting up the operations in Berlin and covering service areas such as advocacy and lobbying. As public affairs consultant for a German communications agency, he advised clients on sustainable development and NGO communications. Bernd also worked as assistant to Dr. Hermann Scheer, former Member of the Federal Parliament and President of EUROSOLAR, the European Association for Solar Technology.

    Bernd was educated in Finland, Germany and the UK. He holds a master’s degree in economics, political science and English literature from the Friedrich-Alexander-Universität Erlangen-Nürnberg. He is fluent in German, English, Finnish and Swedish.

    Gabriele Faber-Wiener, Center for Responsible Management

    Gabriele Faber-Wiener

    Founder and Partner
    Center for Responsible Management

    Gabriele Faber-Wiener is a founder of the Center for Responsible Management in Vienna, focussing on awareness raising and consulting of Business Ethics in Management and Communication.

    She has more than 20 years of management and communications experience in all areas of society: The non-profit sector (e.g. Ärzte ohne Grenzen/MSF and Greenpeace) and the profit sector, politics as well as in consulting.

    She is the former president of the Austrian PR association and, since January 2016, the chair of the Austrian PR Ethics Council.

    Gabriele is a lecturer at different universities in Austria and Germany and published several books and articles around the issues of Communication, Responsibility, CSR and Stakeholder Engagement.

    Leslie Gaines-Ross

    Chief Reputation Strategist
    Weber Shandwick

    Leslie Gaines-Ross is the architect of groundbreaking, award-winning research into CEO and corporate reputation, CEO transitions, corporate rankings, online reputation, executive visibility, thought leadership, and reputation sustainability and recovery. Leslie is a member of the firm’s global senior management team.

    Leslie is one of the world’s most widely recognized experts on reputation—how reputations are built, enhanced and protected. She spearheaded the first comprehensive research on CEO reputation and its impact on company reputation and business performance. She developed Weber Shandwick’s global corporate reputation studies—Safeguarding Reputation, RiskyBusiness: Reputations Online, Socializing Your CEO and The Company behind the Brand: In Reputation We Trust.

    Leslie is the author of two books, CEO Capital: A Guide to Building CEO Reputation and Company Success and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation.

    Before joining Weber Shandwick, Leslie was Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and Marketing & Communications Director at Fortune. Leslie’s work has been widely covered online and in many top-tier global publications.

    Leslie is a frequent public speaker on CEO and corporate reputation management. She is a member of Ethical Corporation’s Advisory Board, serves on the Executive Advisory Panel of Corporate Reputation Review and was named one of the “100 Most Influential People in Business Ethics” by Ethisphere Magazine as well as one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America.

    Source & detailed bio

    Mette Morsing

    Co-Director of CBS Sustainability Platform
    Copenhagen Business School

    Professor Mette Morsing, PhD, Copenhagen Business School (CBS) is the Co-Director of CBS Sustainability Platform since 2011. From 2002 till 2012, she was the Founding Director of CBS Centre for Corporate Social Responsibility (cbsCSR) as well as the Founding Member of the European Academy of Business in Society (EABIS), where she was elected Member of the Board of Management (2003-12). Morsing’s research focuses on CSR and her research has been published in journals such as Journal of Management Studies, Organization, Human Relations, Journal of Business Ethics, Management Communication Quarterly, Business Ethics: a European Review and Corporate Governance: The International Journal of Business in Society and in publishing houses such as SAGE, Routledge, Palgrave MacMillan and Oxford University Press. She is currently preparing an edited textbook with Andreas Rasche on “Governance of CSR” for Cambridge University Press.

    Morsing has given numerous keynotes to companies, organizations and universities on CSR as well as taught at BA, M.Sc. Master Executive and Ph.D. level on issues of CSR. She has received research grants and awards for her research. She has served as director of national and international research programs, and recently, in 2013, she completed her role as Research Program Director of a four-year research project on “Responsible Business in the Blogosphere” in collaboration with Denmark’s Technical University, supported by the Strategic Research Council under the Danish Ministry of Science and Technology. She has served on a number of national and international committees and boards related to CSR, for example the Danish Government’s National Council for Social Responsibility (2009-12), and “The Business in Society Learning Project – Curriculum Development for Mainstreaming Corporate Responsibility” at London Business School (2005-08).

    Currently she serves as a Board Member of LEGO Foundation, Claus Meyer Melting Pot Foundation and Zahle Private Gymnasium and Schools. Morsing also serves as editorial board member of four international academic journals and a publishing house: Business Ethics: a European Review, Corporate Communication, Corporate Governance: the International Journal of Business in Society, and Social Responsibility Journal and Cambridge University Press series: Business, Society and Value Creation. Morsing is a Member of Academy of Management and International Communication Association, and she has been a visiting scholar at Stanford University, Ilimatusarfik University Greenland, and Stern School of Management, New York University.

    Roland Schatz

    Founder & CEO
    Media Tenor International

    Roland Schatz is the founder and CEO of Media Tenor International. He is a leading scholar in the field of media impact research, as well as German-American relations.

    In his role as the CEO of Media Tenor, the Research Institute of InnoVatio Verlags AG, Mr. Schatz has an important role in the global media. With over 180 employees and offices worldwide in Berlin, London, New York, Ostrava, Pretoria, St. Petersburg, Windhoek, and Zürich, Media Tenor is the world’s leading provider of ongoing international media content analysis, including in-depth analysis of new and traditional global media content.

    In 2007, Mr. Schatz had the honor of opening the first Arab Media Institute at Emory University. He has also held teaching positions since 1990 by teaching strategic communication management at universities in Augsburg, Atlanta, Berlin, Bonn, Lugano, and Prague.

    Aside from his background in teaching, Mr. Schatz has served as Secretary of the International Media Monitor Association based in Washington, D.C. He is also a trustee for the Education Africa Foundation in Johannesburg, the Innovation Institute in Pretoria, and the Board of E-Standards in New York.

    Mr. Schatz has a master’s degree in philosophy, economics, history, and political science from the University of Fribourg and Bonn.

    Source & detailed bio

    Bernhard Schwager

    Sustainability Office Manager
    Robert Bosch

    From 1980 to 1985 Bernhard Schwager studied Chemical Engineering at the University of Applied Sciences in Nuremberg, Germany. Between 1985 and 2005 he acted as an internal consultant within Siemens AG in the fields of Environmental Protection and Technical Safety, both on plant and corporate level before he changed to Robert Bosch GmbH. In May 2006 he has been appointed as the President of the German Association of Environmental Professionals (VBU) and since May 2008 as chair of the German committee Environmental Management Systems and Audits within the German Standard Institute (DIN NAGUS). In January 2009 he has received a Master degree of Environmental Science. Within the corporate communication department of Bosch Schwager runs the Sustainability Office. He is acting as contact person for different stakeholder groups and is pushing forward sustainability items. For that the environmental scientist represents the company in various national and international organisations and associations like B.A.U.M., VBU, AfW, GRI, GC, ISO, DIN, ecosense, BDI or ZVEI.

  • Session C4 - Sustainable Entrepreneurship, Social Innovation and Corporate Social Responsibility - How will the future look like?
    Room 2097
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    Session C4 - Sustainable Entrepreneurship, Social Innovation and Corporate Social Responsibility - How will the future look like?

    New management concepts have been developed in order to overcome the social, ecological and economic challenges our society faces. Corporate Social Responsibility, Sustainable Entrepreneurship, Social Innovation, Positive Impact etc. are becoming more and more popular. Companies are now facing the callenge to integrate these concepts in daily business operations as well as in the strategic management. Experts from Media Science, Finance and International Institutions will discuss which of the new concepts have the potential to become mainstream in management science, media and finance and will lead to a sustainable future of management.


    René Schmidpeter

    Professor for International Business Ethics and CSR
    Cologne Business School (CBS)

    René Schmidpeter holds the Dr. Juergen Meyer Endowed Chair of International Business Ethics and Corporate Social Responsibility at Cologne Business School (CBS), Germany. He is also a professor at the Nanjing University of Finance and Economics and Adjunct Professor at Murdoch University in Perth, Australia. He is a series editor for Springer’s CSR, Sustainability, Ethics and Governance books, a section editor of the Encyclopedia of Corporate Social Responsibility (ECSR) and an editor of the Dictionary of Corporate Social Responsibility (DCSR) as well as Editor-in-Chief of the International Journal of CSR (Springer).

    His research and teaching activities focus on the management of Corporate Social Responsibility, international perspectives on CSR, Social Innovation and Sustainable Entrepreneurship as well as the relationship between business and society.

    Samuel Idowu

    Professor of CSR and Sustainability, Senior Lecturer in Accounting and Corporate Social Responsibility
    London Metropolitan University, Nanjing University of Finance & Economics

    Samuel O Idowu is a senior lecturer in Accounting and Corporate Social Responsibility at the London Guildhall Schools of Business and Law, London Metropolitan University where he was course organizer for Accounting Joint degrees, Course Leader/Personal Academic Adviser (PAA) for students taking Accounting Major/Minor and Accounting Joint degrees and currently Course Leader for Accounting and Banking degree. Samuel is a Professor of CSR and Sustainability at Nanjing University of Finance & Economics, China.

    He is a fellow member of the Institute of Chartered Secretaries and Administrators, a fellow of the Royal Society of Arts, a Liveryman of the Worshipful Company of Chartered Secretaries & Administrators and a named freeman of the City of London.

    Peter Michaelis

    Head of SRI Team
    Alliance Trust Investments

    Peter has worked in fund management for over 12 years. Before joining Alliance Trust Investments in August 2012, Peter spent 11 years at Aviva Investors where, most recently, he was Head of Sustainable and Responsible Investment.

    After completing a PhD in Environmental Economics, Peter started his career working for the Steel Construction Institute as an Environmental Engineer. He then moved to Henderson Global Investors where he worked as an SRI Analyst and Assistant Fund Manager. In 2001 he moved to Aviva Investors, where he was promoted to lead manager on a number of its SRI funds.

    Peter has been lead fund manager on the Sustainable Future (SF) Managed, SF UK Growth, since April 2005 and UK Ethical fund since May 2001. He is co-fund manager on SF Pan European, SF European Growth, SF Global and SF Absolute Growth funds. Peter chairs the Advisory Committee.

    Peter holds an MA in Physics from Oxford University, an MSc in Energy & Environmental Engineering and a PhD in Environmental Economics. In addition, he holds the CFA Society of the UK Investment Management Certificate.

    Lars Rademacher

    Professor for Media Management
    MHMK Macromedia University for Media and Communication Munich

    Lars Rademacher, is professor in the department of media management at the MHMK Macromedia University for Media and Communication in Munich, Germany, where he heads the corporate communications program at MHMK’s graduate school as well as the BA program in Media Management. Prior to that he taught at several Universities in Germany and has a professional record of more than 15 years as communication consultant and media relations manager for consultancies and major corporations like chemical company BASF. He is a frequent reviewer for national and international journals, published numerous articles and book chapters and is editor of a book series on political communication. His current research interests cover organizational communication & organizational design, integrated communication management, litigation communication, corporate social responsibility and NGO campaigns.

    Karen Wendt

    Responsible Investment Banking

    Karen Wendt, Founder of Responsible Investmentbanking, ECCOS International i.G. and PI Foundation i.G. has started her career at the European Commission. Today she is multiple - entrepreneur, futurist, philanthropist, lecturer, researcher, coach and author. She has worked in highlevel roles in Project Finance, where she managed the transition from conventional energy to a green energy portfolio, in structured export finance and in strategic asset management. In 2002 she co-authored The Equator Principles. The last years she introduced The Principles within two Top Tier Financial Institutions and co-founded the Equator Principles Financial Institutions Association (EPFIA). She has undertaken research on creating ecosystems of ethical culture in business and non-business organizations, on the patterns of investment banking culture, the role of alignment of interests and values, the impact of leadership and the role of Environmental and Social Governance (ESG) in driving innovation. Combining her coaching experience with mediation for international and national business organizations helps her to work on models to incorporate social, cultural and environmental criteria into traditional investment decision making in a way that makes it compatible with the mainstream investment approach and to create an ecosystem for impact investing together with peers that shall remove the perceived dichotomy between eco-social and financial return.

    Her anthology on responsible investment banking and positive impact investment can be found at .Her new research is focussed on innovation, cultural intelligence (CQ), organizational culture and creation of entrepreneurial and ethical eco-systems.

    Karen holds an MBA from the University of Liverpool.

    Liangrong Zu

    Senior Program Officer
    Enterprise, Microfinance and Local Development Program, International Training Centre of the ILO

    Dr. Zu is a senior specialist in corporate social responsibility (CSR), social entrepreneurship, business ethics and sustainability. He has been working for the United Nations and central government in China for about twenty years. Currently he is a Senior Program Officer, teaching and doing research at International Training Centre of the International Labour Organization (ILO), a unique UN training institution.
    Dr. Zu holds PhD in business and management at Nottingham University Business School, specializing in CSR, business ethics, corporate governance and enterprise restructuring, etc., and master degree in economics of education in Beijing Normal University. Dr. Zu is the author of the books: “Corporate Social Responsibility (CSR), Corporate Restructuring and Firm’s Performance: Empirical Evidence from China”, and co-editor of Encyclopedia of CSR; Dictionary of CSR; Sustainable Entrepreneurship: Business Success through Sustainability. He has also authored many articles published in Journal of Business Ethics and other national and international journals.

  • Session C5 - Open Innovation and Sustainability
    Room 2095A
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    Session C5 - Open Innovation and Sustainability

    Laura Albareda

    Assistant Professor of Strategy & Lead Researcher
    Deusto Business School & Deusto Global Center for Sustainable Business

    “Analysis of the Synergies and Correlations enhanced between Sustainability Oriented Innovation practices on the setting of the Open Innovation paradigm”

    Laura Albareda, Edurne Iñigo

    The submission proposes the intertwinement of sustainability oriented innovation –SOI- (Adams, 2012; Seebode, et al., 2012) practices and open innovation (Chesbrough, 2003; Chesbrough and Appleyard, 2007) dimensions across ten leading innovative companies. These companies have transformed their SOI strategies into a complex framework of systemic and collaborative innovation framed under the paradigm of open innovation. We propose a multiple-case study methodology, which has shown that companies engaged in SOI have embedded their innovation processes into ecosystems and value networks (Vanhaverkeke, W. & Cloodt, M. (2006).

    Raz Godelnik

    Assistant Professor
    Parsons The New School for Design

    “Is it time to get quirky? Exploring the eco-innovativeness of the Quirky collaborative product development model”

    Raz Godelnik, Jonatan Jelen

    We propose a quantitative and qualitative analysis of Quirky’s crowd-based ideation model and in particular its ability to sustainably generate successful eco-innovative products and services. While we believe that Quirky’s unique approach to crowdsourcing to be a powerful model for many companies that are attempting to explore variants and derivatives of open innovation as a means to meet their own triple-bottom line needs, we also point to some possible complications as a result of the explosive growth of ideas of a exuberant and increasingly engaged “crowd” that need to be addressed with appropriate curation and governance of ideation.

    Romana Rauter

    Post-Doctoral Research Assistant
    Institute of Systems Sciences, Innovation and Sustainability Research (ISIS) at University of Graz

    “Sustainable Open Innovation – Opening company’s innovation processes for becoming a more sustainable organization”

    Romana Rauter, Elke Perl-Vorbach, Dietfried Globocnik, Rupert J. Baumgartner

    Over the last decade 'open innovation' has been one frequently discussed topic in the field of innovation management. In addition, the fact that environmental constraints may impose limits on company growth is raising the attraction and power of sustainable innovation. The question now arises how the open innovation approach can lend support to execute sustainable innovation. In our presentation we will discuss recent literature in the field of sustainable open innovation and will present preliminary empirical results from a study conducted in Austria.

  • Session C6 - Creating and Managing Sustainable Innovations II
    Room 2095B
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    Session C6 - Creating and Managing Sustainable Innovations II

    Nathalie Crutzen

    Associate Professor in Accenture Chair in Sustainable Strategy
    HEC-Management School of the University of Liege (Belgium)

    “Sustainability, Dynamic Capabilities, and Innovation”

    Nathalie Crutzen, Hussain G. Rammal, Roger Burritt

    The study examines how relevant information flows within the organization are managed and used to identify and develop long-term sustainability innovation. Using the Dynamic Capabilities perspective (Teece et al., 1997), it undertakes an in-depth case study of the internal dynamics of the Volt-Air project of Siemens Belux, including information flows, involvement of various actors and departments, and decision-making and their relationship with sustainability innovation and sustainability performance. Semi-structured interviews with the CEO and 10 senior managers from various departments of the organization (operations, sustainability, HRM, supply chain management, marketing, finance, R&D) provide insights and explanations for the source of competitive survival, and the dynamic capabilities that drive innovation in relation to the Volt-air platform.

    Steve Kennedy

    Assistant Professor at Centre for Eco-Transformation
    Rotterdam School of Management, Erasmus University

    “Towards understanding the sustainability oriented innovation space”

    Steve Kennedy

    This paper adopts a multiple case study research strategy, studying four sustainability oriented innovations to give insights to the organizational processes used and their impact upon the success of the innovation. Based on case study findings the paper presents a four quadrant matrix of the sustainability oriented innovation space.

    Anders Olsen

    PhD Fellow
    Copenhagen Business School, Department of Innovation and Organizational Economics

    “Knowledge Search for Sustainable Innovation – Opportunities and Challenges from Involving Advocacy Groups”

    Anders Ørding Olsen

    Advocacy groups such as Greenpeace can be important drivers for sustainable innovation. They can mobilize public opinion and generate pressure on firms to consider a wider range of outcomes, e.g. environmental or societal impacts (Christmann & Taylor, 2002). In this article we question to what degree firms should involve such advocacy groups when they search for external knowledge, which can lead to sustainable innovation. We integrate this research question into a model of knowledge search, which is determined by the problem faced and identification of solutions (Katila & Ahuja, 2002). We argue that problems eliciting sustainable innovation are typically more complex as they involve a wide array of stakeholders such as regulators, related industries or environmental activists (Ketata, Sofka & Grimpe, 2014). Consequently, we predict that the value of involving advocacy groups in knowledge search stems from their ability to describe the underlying problem more precisely and comprehensively. As a result, the quality of a knowledge search for sustainable innovation should increase. Our conceptualization of partners in a firm’s knowledge search whose role is not to provide solutions but to refine the problem is novel to a broader stream of innovation literature.

    Palie Smart

    Engineering and Physical Sciences Research Council (EPSRC)
    Principal Investigator

    “Searching for Sustainability-Led Innovation: Reconciling the Unintended Consequences of Conflicting Organizational Logics”

    Palie Smart, Mattia Anesa

    Organizational search (Levinthal and March 1981) enables the discovery of innovative market offerings for sustainable value creation (Hart and Milstein 1999; McWilliams and Siegel 2000). There are increasing legislative, regulative and societal pressures on corporations to conduct search in accordance with corporate social responsibility and sustainabilty principles, thereby preserving a noble ‘do no harm’ mantra. In response, corporations are venturing into unknown territory in collaboration with not-for-profit organizations (NPOs) and/or non-government organizations (NGOs) to search for novel concepts for ‘sustainability-led innovations’ (Seebode, Jeanrenaud and Bessant, 2012). In doing so they are exploring and exploiting the contributions of extra-organizational knowledge, with unique institutional origins, for mutual gain (Bessant 2013; Holmes and Smart 2009; Levinthal and March 1981). Those addressing this challenging agenda are being confronted by the inherent conflicts between social and market logics that arise in the pursuit of these potentially competing missions (Devinney 2009) that require creative reconciliation. We explore the reconciliation in such hybrid organizations.

  • Session C7 - CSR in Emerging Markets
    Room 2070A
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    Session C7 - CSR in Emerging Markets

    Petra Christmann

    Professor and Department Chair of Management and Global Business
    Rutgers Business School - Newark and New Brunswick

    “Are Voluntary Certification Programs effective Tools to fill Institutional Voids? An Emerging Economies Perspective”

    Petra Christmann, Trevor Zink, Ivan Montiel

    To fill the institutional void caused by governments’ failure to effectively regulate firms’ environmental and social conduct in the global economy, various non-governmental bodies such as NGOs, industry groups, and individual firms have established voluntary certification programs. The multitude of competing programs and certification requirements imposed by customers create complexity for firms in emerging economies. We empirically analyze how this complexity affects emerging economy firms’ certification decisions and discuss strategies to reduce this complexity.

    Wanjun Jiang, Guanghua School of Management, Peking University

    Wanjun Jiang

    Professor and Member of the Program Committee and Scientific Committee
    Guanghua School of Management, Peking University

    “Sustainable Inclusive Finance through Innovation: an Emerging Market Perspective”

    Wanjun Jiang, Zhijun Yu

    We plan to investigate the feasibility of the sustainable finance inclusion based on the Stakeholder Theory in the context of emerging market. We will study the specific concerns of financial suppliers, the financial demanders and the facilitators based on perspective such as cost, benefit, and risks. We also want to know what roles institutional innovation and technological innovations had played under such circumstance.

    Damien Krichewsky

    Research Fellow in Sociology at the Forum Internationale Wissenschaft (FIW)
    University of Bonn

    “Post-philanthropy and the emergence of CSR in India: a multi-scalar analysis”

    Damien Krichewsky

    Common understandings of business philanthropy and Corporate Social Responsibility in India suffer from contradictions and confusions, which result from a failure to distinguish the two concrete historical phenomena from their related semantic categories. Based on a sociological empirical analysis, the paper identifies key resemblances, interrelations and fundamental differences characterizing the forms and functions of business philanthropy and CSR in India’s constantly evolving business-society relationships.

    Anna-Lena Kühn

    Associate Researcher
    Friedrich-Alexander-University Erlangen-Nürnberg (FAU)

    “NGOs’ understanding and communication of corporate social responsibility in China – An empirical analysis of domestic and international NGOs operating in China”

    Anna-Lena Kühn, Markus Stiglbauer

    Compared to the increasing importance of China in the world economy, studies on sustainability reporting in China are very limited, and no study provides a linkage between sustainability and NGOs in China. In our presentation, we thus present NGOs’ understanding and communication of sustainability based on an online survey of 100 Chinese and 100 international NGOs operating in China.

    Christof Miska

    Assistant Professor at the Institute for International Business
    WU Vienna University of Economics and Business

    “Determinants of Chinese Multinational Enterprises’ CSR Strategies”

    Christof Miska, Michael A. Witt, Monika Mikulová, Günter K. Stahl

    Chinese multinational enterprises (MNEs) face considerable tensions between global CSR integration and local CSR responsiveness, thus how they standardize their CSR strategies across the countries in which they operate and how they adapt their CSR practices according to local stakeholder expectations. We identify a number of antecedents which we hypothesize to affect both dimensions, test these relationships empirically, and discuss our findings in light of the CSR and international business literature.

Thursday, October 9, 2014 - 16:00 to 17:30

  • Session D1 - Business and Investors as Political Actors
    Room 2093
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    Session D1 - Business and Investors as Political Actors

    Barbara Krumay

    Research Assistant at the Institute of Information Management and Control
    WU Vienna University of Economics and Business

    “Privacy as Responsibility of Organizations”

    Barbara Krumay, Roman Brandtweiner, Sylvia Geyer

    Companies have different views regarding what is part of their responsibility, and what is not. Due to the transformation into an “information society”, new concepts – among them privacy – have evolved. Thus, we analyzed reports published via the Global Reporting Initiative (GRI) platform to assess whether privacy has been integrated into companies’ responsibility or not. Hence, we contribute to a better understanding of what companies perceive as their responsibility, and how privacy fits into a holistic approach of CSR.

    Julia Puaschunder

    Post Doctorial Researcher at Faculty of Arts & Sciences
    Harvard University

    “When Investors Care about Politics: A Meta-Synthesis of Political Divestiture Studies on the Capital Flight from South Africa during Apartheid”

    Julia M. Puaschunder

    In the wake of historical and political events, stakeholder pressure can trigger shareholders to divest from politically questionable markets. Political divestiture is investment withdrawal from socially irresponsible markets to accomplishing socio-political change. Six meta-synthesized studies of political divestiture from Apartheid South Africa show positive and negative impacts or even no relation of political divestiture and stock market correlates due to methodological specificities of event studies.

    Anja Schäfer

    Senior Lecturer in Management
    Open University Business School

    “Public-private initiatives for industry specific corporate social responsibility”

    Anja Schäfer, Eva Pardo, Julia Roloff

    The contribution Public-private initiatives for industry specific corporate social responsibility shows the results of the analysis of diverse European industry focused CSR initiatives involving some form of partnership, collaboration or co-operation between government and companies. The analysis addresses questions such as: what public, private and third sector participants are involved?, what are the organising, governance and funding arrangements?, how do such initiatives vary in scope and focus?

    Jörg Sydow

    Professor of Management
    Freie Universität (Berlin), Strathclyde Business School (Glasgow)

    “Implementation of Global Framework Agreements: Towards a Multi-organizational Practice Perspective”

    Jörg Sydow, Michael Fichter, Markus Helfen, Kadire Zeynep Sayim, Dimitris Stevis

    Over the past decade an increasing number of Global Framework Agreements have been signed, most of which have been with European-based transnational corporations. But while these numbers are continually increasing, the results of our empirical research reveal extensive deficits in implementation, in particular in those countries where they are needed most. To illustrate implementation practices we adopt a multi-organizational perspective using examples from our empirical research.

  • Session D2 - Creating and Managing Sustainable Innovations III
    Room 2091
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    Session D2 - Creating and Managing Sustainable Innovations III

    Vera Blazevic

    Assistant Professor of Marketing / Visiting Professor
    Radboud University Nijmegen and at RWTH Aachen University in the Technology and Innovation Management

    “Infusing Sustainability into New Product Development Practices: The Role of External Triggers and Internal Actors in Pursuing Change”

    Vera Blazevic

    Vera Blazevic is Assistant Professor of Marketing at Radboud University Nijmegen and Visiting Professor at RWTH Aachen University in the Technology and Innovation Management Group. She received her doctoral degree from Maastricht University. Her research interests include co-creation and social processes in innovation management and the infusion of sustainability in organizations’ innovation efforts. Her prior work has been published in various leading journals, such as Journal of Marketing, Journal of Product Innovation Management, Journal of Service Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing, among others.

    Henning Breuer

    Professor & Founder
    University of Applied Sciences of Media, Communication and Management & UxBerlin - Innovation Consulting

    “Wicked Problems need Virtuous Solutions – Normative Innovation to Establish Sustainable Value Networks”

    Henning Breuer, Florian Lüdeke-Freund

    To “innovate for sustainability” we need to go beyond process, product, and service innovation into strategic business model and normative value innovation. Value innovation builds on the introduction of new normative orientations into an existing business ecosystem. We describe the theoretical framework and discuss cases, in particular a value network innovation approach to establish a sustainable energy region in northern Germany.

    Tobias Hahn

    KEDGE Business School Marseille

    “The Interplay of Paradoxical and Business Case Thinking in the Implementation of Radical Innovations for Sustainability”

    Tobias Hahn

    Nicolas Poussing

    Research Fellow

    “CSR, Innovation and Growth”

    Rachel Bocquet, Christian Le Bas, Caroline Mothe, Nicolas Poussing

    We analyze the impact of a combined strategy of innovation and CSR on firm’s performance. Growth is seen as a measure of firms’ medium term economic performance. Using a two-step procedure, on a sample of 213 firms, our results show the differentiated effects of strategic versus responsive CSR behavior on the two technological innovation types on one hand, and the effect of these innovation types on growth on the other hand. The findings indicate that firms with strategic CSR experiment growth through product and process innovations.

  • Session D3 - Creating and Managing Environmental Innovations
    Room 2095A
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    Session D3 - Creating and Managing Environmental Innovations

    Steve Kennedy

    Assistant Professor at Centre for Eco-Transformation
    Rotterdam School of Management, Erasmus University

    “Sustainable innovation at Interface: Workplace pro-environmental behavior (WPEB) as a collective driver for continuous improvement”

    Steve Kennedy

    This paper offers insights to the individual and organizational determinants of workplace pro-environmental behavior (WPEB) through in-depth qualitative findings of innovation team members at Interface’s European headquarters in the Netherlands. Our case illustrates how multi-level WPEB climate can lead to radical sustainable innovation within, and beyond, the organization.

    Ester Martinez-Ros

    Associate Professor Dept. Business Administration
    Universidad Carlos III de Madrid

    “Firm’s search strategy for environmental innovation”

    Rasi Kunapatarawong, Ester Martinez-Ros

    The purpose of the paper is to extend innovation literature on search strategy, into environmental innovation context. The fact that firm’s core knowledge development is inextricably linked to its search strategy that shapes firm’s innovation (Katila & Ahuja, 2002); a study on search strategy warrants a detailed study. Greek myth has goddess of wisdom, Athena, bursts fully-grown from Zeus’ head, but firms’ knowledge does not aborn in one instance like Athena (Leonard-Barton, 1995). No wonder ‘learning organizations’ are lauded for their ability to generate, source, acquire, and integrate different sources of knowledge (Rosenkopf & Nerkar, 2001). Particularly, we feel the study on where firms source knowledge from in order to develop environmental innovation is of importance as environmental innovation is riskier, requires greater financial commitment than traditional innovations (Berrone et al., 2013) and is still relatively new and unknown (Horbach et al., 2013).

    Simone Sartori

    Doctoral Student in Production Engineering
    Federal University of Santa Catarina, Brazil

    “Product-Service Systems and the potential as a sustainable solution: Analysis of a Brazilian water purification PSS”

    Thayla Tavares de Sousa, Simone Sartori, Lucila M. S. Campos, Paulo A. Cauchick Miguel

    The transition towards a sustainable society represents a wide-reaching social learning process, which implies changes in products, services, production systems, social arrangements, and institutional mechanisms of regulation and governance (Weber et al., 2008). Product-Service Systems (PSS) represent a business proposition with the potential to minimize environmental and social impacts and to change the current patterns of consumption and production, allowing achieve sustainability. However, it is necessary to evaluate the potential of such sustainable solutions, when compared to traditional products, because only when the PSS actually helps in redirecting current unsustainable production and consumption processes, it can be defined as a sustainable PSS (UNEP, 2002). In this sense, the aim of this work is to analyze the sustainability in the context of product-service systems from the literature as well as to check the sustainable potential of a Brazilian water purification PSS in comparison with conventional large bottled water.

  • Session D4 - CSR, Risk Management, and Financial Performance
    Room 2095B
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    Session D4 - CSR, Risk Management, and Financial Performance

    Sarwar Ahmed

    Professor of Finance and Dean
    School of Business at Independent University

    “The Relationship between Institutional Investment and Corporate Social Performance: A Comparative Analysis between 2008 and 2012″

    Sarwar U. Ahmed

    The main objective of this study is to examine the changes in the relationship between institutional investment (II) and corporate social performance (CSP) in the public listed companies in Bangladesh between 2008 and 2012. A sample of 152 listed companies from the Dhaka Stock Exchange (DSE) was used. The results of the study revealed that, both II and CSP have increased slightly in 2012, but the positive relationship between them is still very weak.

    Jan Diebecker

    PhD Student
    Westfälische Wilhelms-Universität Münster

    “The Impact of Corporate Sustainability Performance on Information Asymmetries in European Capital Markets”

    Jan Diebecker

    Using a two-stage extended Heckman model to account for endogeneity, we find a significantly negative impact of corporate sustainability performance on information asymmetries in European capital markets. The results can be interpreted as CSP being a viable means to reduce information asymmetries and hence to facilitate financing and increasing market efficiency.

    Margaret McKee

    Associate Professor in the Management Department
    Saint Mary’s University

    “Corporate Social Responsibility in Vietnam: Assessing the Impact of Financial Performance, CSR Formalization and Stakeholder Influence on CSR Practices and Organizational Outcomes”

    Margaret C. McKee, Thang T. C. Truong, Cathy Driscoll

    In our presentation we will share findings from a study of 126 firms operating in Vietnam. Data were collected using an online survey about firm CSR profiles, both in terms of practices and formalization of the function, as well as financial performance, stakeholder influence, and organizational outcomes. We tested whether CSR practices were perceived to directly or indirectly influence corporate reputation, customer loyalty and employee commitment, and also examined the influence of various stakeholders. We will compare and contrast our findings with research on CSR in other emerging economies, and discuss the implications future study.

    José Sánchez

    Economist and Professor of Business Economics and Organization in the Department of Business Administration
    University of Cantabria (UC)

    “Effect of social labelling on firms’ economic performance: Analysis of the Spanish textile industry”

    José L. Fernández Sánchez, Elisa Baraibar Diez, María D. Odriozola Zamanillo, Ladislao Luna Sotorrío

    This research aims to examine whether firms’ social strategy standardized and communicated to the market through a social label provides to companies a competitive advantage that directly affects their market share and/or profitability. In the case of the Spanish textile industry, the research shows that social strategy certified by the 'made in Green' label was implemented by larger companies, profitable and efficient as part of its competitive strategy against globalization, which provided evidence of the importance given to this strategy from firms’ managers.

  • Session D5 - CSR Communications
    Room 2094
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    Session D5 - CSR Communications


    Günter Bentele

    Professor for Public Relations
    University of Leipzig

    Prof. Dr. Guenter Bentele (born 1948) is a full professor for Public Relations at the University of Leipzig, Leipzig, Germany. In 1994 he was invited to serve as the chair for public relations at the University of Leipzig, a first for any German-speaking country. Prior to joining Leipzig university, he was associate professor for Communication Science and Journalisms (between 1989 and 1994) at the University of Bamberg. After his State’s Examination in German Literature, Linguistics and Social Sciences (1974), he became assistant professor at the Free University of Berlin (1974-1989). In 1982 he wrote his dissertation about an evolutionary theory of signs. In 1989 he wrote a second dissertation (for the German Habilitation) analysing problems of journalistic objectivity and media credibility. He has served as a guest professor in Zurich and Lugano (Switzerland), Jyvaeskylae (Finland), Riga (Latvia), Sofia (Bulgaria) and Klagenfurt (Austria) and was a visiting research scholar at Ohio University in Athens, Ohio and State University, San Diego, CA.. Between 1995 he served as the president of the German Association for Communication and Media Studies, in 2004, he was president of EUPRERA (European Public Relations Education and Research Association). He is author and co-author of 20 books, He edited and co-edited 24 more books, among them some standard handbooks and one dictionary. He wrote more than 280 scientific articles in the fields of public relations, communication theory, journalism and semiotics. He is editor of three book series.

    In 2004 he got the award as the “PR personality 2004” from the German Association for Public Relations, 2007 he was honoured by the German award “Professor of the Year” out of more than 700 nominees.

    Prof. Dr. Guenter Bentele
    Institut fuer Kommunikations- und Medienwissenschaft
    Universitaet Leipzig
    Postbox 100920
    D-04009 Leipzig
    University Department web site:

    Holger Berg

    Project Co-ordinator to the Research Group “Sustainable Production and Consumption”
    Wuppertal Institute for Climate, Environment and Energy

    “CSR and dynamic capabilities – the role of communication as an internal routine and possibilities of enhancement through story telling in SMEs”

    Alexandra Seibt, Holger Berg, Julia Nordmann

    Only few companies manage their internal CSR communications as careful as their communication with customers and other external stakeholders. Methods like story telling could provide sustainability managers or external CSR consultants with a suitable tool to implement CSR-strategies – at all levels of the organisation as well as towards external stakeholders. We hence suggest to see communication as one of the very important dynamic capabilities in strategically reframing businesses.

    Paula Bögel

    Doctoral Candidate
    Department of Communications and Public Relations, Leuphana University Lüneburg

    “Influence of company image on skepticism towards CSR communication: Development over time”

    Paula Bögel

    The practitioner community as well as academic researchers have raised the question if companies should not communicate CSR in case of a prior bad image. This quantitative study confirms that companies with an initially negative image will be perceived as less credible. However, contradicting previous assumptions, it also shows that a continuous CSR engagement could help even companies with an initially negative image to improve stakeholders’ perceptions of their CSR engagement.

    Gabriele Faber-Wiener, Center for Responsible Management

    Gabriele Faber-Wiener

    Founder and Partner
    Center for Responsible Management

    “Why effective CSR Communication needs Business Ethics as Basis”

    Gabriele Faber-Wiener

    When it comes to CSR issues, with their aim of establishing credibility and legitimisation by the public, traditional, learned-by-heart formulas no longer apply. They require a more open and flexible management – and a new form of communication. This is sketched out in this presentation – with the concept of Responsible Communication, a new, value-based, future-orientated and integrated form of communication. This concept is based on four pillars and relates to the present international development of CSR towards Business Ethics.

    Anna-Lena Kühn

    Associate Researcher
    Friedrich-Alexander-University Erlangen-Nürnberg (FAU)

    “Sustainability reporting in Germany and South Africa: The impact of legislation and integrated reporting”

    Anna-Lena Kühn, Markus Stiglbauer

    Our presentation investigates whether mandatory requirements for sustainability disclosure and integrated reporting result in higher levels of both transparency and report quality. Based on content analyses of sustainability reports of German and South African firms, our findings indicate that there are significant differences in the reporting on corporate governance, the environmental and social dimension and the report quality that can be explained by the country’s legal context, the different types of reports, the degree of innovation, the publication of a separate sustainability report, and the report length.

  • Session D6 - Sustainable Cities and the Development of Sustainable Technologies
    Room 2097
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    Session D6 - Sustainable Cities and the Development of Sustainable Technologies

    Kajsa Ahlgren

    PhD Candidate in Industrial Engineering and Management
    Lund University

    “Critical factors for business models enabling sustainable value creation – the case of solar energy deployment in three different sustainable city contexts”

    Jessica Lagerstedt Wadin, Kajsa Ahlgren

    What are the critical factors for a business model to take a technical innovation to offer sustainable value on the market? In our presentation we explore business models in the case of solar energy deployment, more specifically in the context of three sustainable cities. Learning from different regional contexts will contribute to a comparative perspective on institutional (e.g. policies and supporting programs), organizational (e.g. competitiveness, customer intimacy) and individual (e.g. environmental champions) level. The findings will support companies in developing strategies suited for deployment of sustainable technologies and contribute to research on sustainable business model innovation, especially business models for renewable energy.

    Dieter Flämig

    Permanent secretary, Honorary professor
    TU Berlin, University of Sofia

    “Green Health City”

    Dieter Flämig

    Over the next three decades, trillions of dollars will be invested in infrastructure projects worldwide. This offers a great opportunity for politicians, scientists, developers and investors to build up sustainable structures. Our project “Green Health City“ is a Chinese-German cooperation to promote sustainability – with a focus on a smart city as a holistic system to meet a higher quality of healthcare.

    “Smart Cities” are the target of political and business efforts all over the world. Zero emissions and no waste policies are important but not exclusive goals of these ambitious activities. The efficiency of resources and the implementation of smart grid based intelligent structures with optimal flexibility and best comfort are additional goals, and also new types of urban mobility. But the central question remains: Will these innovations bring a better and broadly accepted future to human society? Of course it is necessary to reduce pollution, to stop climate change and to improve the formal quality of life. But this is not enough! The parole of our project “Health equals wealth” is more than a simple truth. “Health” includes all sectors of life, business and work as well as all kinds of private activities. It also includes different life styles, periods of life and all forms of social integration and acceptance; it includes good sleep and stressfree mobility.

    The concept “Green Health City” provides the intellectual basis of our Chinese- German joint venture, which combines the principles and methods of modern medical prevention (e.g. stress prevention, health-relevant physical movement and other prevention facilities) with modern medical centres and the opportunities arising from a vital “Governance of Sustainability”, with creative participation, smart governance and stress free communication.

    “Health” should become a dominant component of a system-oriented architecture (or a system transformation), a key part of urban development. The future of cities should be understood as a philanthropic system challenge, not as a sort of mechanical task. It should not be the trial to plan happiness, but to create conditions, structures and instruments to support health and that help to stay healthy – with enough space to live good lifes with different individual and social ambitions. “Health” needs the balance with nature, the balance between work, work like efforts and recreation, between modern consumption and independent living, between older and younger people, between the spheres of the individuals and the necessities of the state executive etc.. It needs holistic, system-oriented implementation and management-concepts.

    The partners of this project are currently working on this vision and will implement it step by step in the South of China. “Green Health City” is more than a city or a smart city; it is a new quality, the idea of creating better and sustainable urban balances – for all generations, with an integrated treatment district for elderly and retired people.

    Jessica Wadin

    Post Doctorial Researcher
    Lund University, Institute of Economic Research

    “Determinants of Building an Eco-city: Lessons from Five Cases in Asia and Europe”

    Jessica Lagerstedt Wadin

    This study aims to examine and compare the development models of five eco-cities in Asia (Taiwan’s Penghu Island, Korea’s Seoul City, and China’s Tianjin City as top-down development modes) and Europe (Danish Samsö Island and German Freiburg City as bottom-up development modes). An evaluation framework derived from the Public Management School known as 3E theory (Efficiency, Economy, and Effectiveness) is used to examine the up-to-dated performance in each of the city cases.

    In addition, we demonstrate how the development approach and policy trigger the development of firm’s business models in order to fit the local development context.